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New consumer habits are reshaping the drinks sector

New challenges, linked to changes in consumption, combined with pressure from energy costs and geopolitical tensions, are putting the sector to the test; however, it is holding its own and continuing to grow, despite some declines in traditional products

Packaging: in Italy, over 77% is recycled

The CONAI General Report announces that, in Italy, 10 million 970 thousand tons of materials deriving from packaging have found a second life in 2025. Adding the numbers of regeneration and recycling to those of energy recovery, the share of used packaging diverted from landfill goes beyond 86%

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