There’s a growing desire among Italians for a simpler, more authentic, and formally uncluttered table.
This is what emerges from research conducted by AstraRicerche for Birra Moretti, presented in Milan during the first of a series of events that invite you to rediscover the pleasure of a table without (too many) complications
“The L.A.B.” is here: the intercompany development program that combines training, innovation, and strategic projects, transcending traditional boundaries between companies
Douglas Merlo began his journey in the world of craft beer in Italy, where he lived from 2004 to 2012. It was there that he attended his first “Beer Taster” course and met several of Italy’s most important master brewers. For more than 15 years, he has represented Brazil in some of the world’s most…
A project designed to foster dialogue between the four generations within the company, carried out in collaboration with the Libellula Foundation
On the occasion of the 30th anniversary of Italian craft beer, “Buona ‘sta Birra!” has been launched – a nationwide initiative promoted by Unionbirrai that brings brewers together to produce a collective beer, brewed simultaneously across different Italian regions. This is a widespread project involving dozens of breweries throughout the country, all invited to produce…
To mark National Made in Italy Day, the company organised an event bringing together representatives from government bodies, the academic and research communities, young people and industry
Birra Moretti’s new advertising campaign celebrates the genuine pleasure of Italian cuisine and invites people to enjoy food with spontaneity and relish, without too many formalities
According to an AstraRicerche/Ichnusa survey, for 54% of Italians, drinking a beer with friends is one of the experiences that best represents “regained time”
Active since 2012 as a beer firm and then gradually structured over the years thanks to the work of a group of enthusiasts who define themselves as “hop nerds”, the Molise-based brewery Kashmir is conquering space throughout Italy by proposing an image inspired by the music and pop culture of the 70s and 80s
A charismatic owner and outspoken master brewer, Pietro Fontana has established his business. At his brewpub, he showcases his authentic expertise
Sales abroad reward the quality of Made in Italy products, with an increase in the average unit value.
Bottled wine accounts for almost three-quarters of the value of exports and over 60% of the volume sold on foreign markets
Thanks to a perfect combination of technology, breadth of range and attention to the quality of the finished product, AROL solutions enable breweries of all sizes to confidently tackle the bottling stage, ensuring that every bottle reaches the consumer with the same characteristics defined by the master brewer In the beer world, bottling is where…
