Sustainability: the need for understanding and trust is growing

The fifth edition of the Good Communication Forum took place at Ecomondo: according to Ipsos Doxa, more than 60% of Italians struggle to identify truly sustainable companies, while 22% of global top managers have scaled back their communication regarding ESG progress. The discussion centered on the climate emergency, the social sustainability of the transition, and the role of information

Heineken: €4.5 billion contribution to Italy’s GDP

According to a study by Steward Redqueen, in 2025, Heineken’s economic impact in Italy was equivalent to 0.2% of the national GDP. This contribution spans suppliers, distribution, and the Ho.Re.Ca. (hotel, restaurant, and café) sector, with 834 million euros spent on goods and services from Italian suppliers

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