There’s a growing desire among Italians for a simpler, more authentic, and formally uncluttered table.
This is what emerges from research conducted by AstraRicerche for Birra Moretti, presented in Milan during the first of a series of events that invite you to rediscover the pleasure of a table without (too many) complications
To mark National Made in Italy Day, the company organised an event bringing together representatives from government bodies, the academic and research communities, young people and industry
According to an AstraRicerche/Ichnusa survey, for 54% of Italians, drinking a beer with friends is one of the experiences that best represents “regained time”
Sales abroad reward the quality of Made in Italy products, with an increase in the average unit value.
Bottled wine accounts for almost three-quarters of the value of exports and over 60% of the volume sold on foreign markets
Strengthening domestic barley and hop production, investing in research and development on resilient varieties, and collaborating with the academic world to develop new skills is essential to defend the identity of Italian beer
