An electronic nose and artificial intelligence predict beer acceptability in environments simulating microgravity
An electronic nose and artificial intelligence predict beer acceptability in environments simulating microgravity
The idea conveyed by beer – which invites us to let ourselves go with the flow, to say ‘let’s stay as long as it lasts, see how it goes, talk about everything and nothing’ – does not resonate with Gen Z, who experience time differently. The gap is not between beer and Gen Z, but between two different ideas of conviviality
Between 2023 and 2025, volumes will fall slightly, non-alcoholic drinks will grow, and the mix of packaging and formats will change
How can the beer supply chain be managed as a single digital workflow to improve efficiency and competitiveness?
Malt production is a vital link in the European brewing supply chain, acting as a bridge between barley-growing regions and an ever-evolving beer market
There’s a growing desire among Italians for a simpler, more authentic, and formally uncluttered table.
This is what emerges from research conducted by AstraRicerche for Birra Moretti, presented in Milan during the first of a series of events that invite you to rediscover the pleasure of a table without (too many) complications
To mark National Made in Italy Day, the company organised an event bringing together representatives from government bodies, the academic and research communities, young people and industry
According to an AstraRicerche/Ichnusa survey, for 54% of Italians, drinking a beer with friends is one of the experiences that best represents “regained time”
Sales abroad reward the quality of Made in Italy products, with an increase in the average unit value.
Bottled wine accounts for almost three-quarters of the value of exports and over 60% of the volume sold on foreign markets
Strengthening domestic barley and hop production, investing in research and development on resilient varieties, and collaborating with the academic world to develop new skills is essential to defend the identity of Italian beer
