Julia Leferman, Secretary General of The Brewers of Europe, discusses the challenges and opportunities facing a sector undergoing constant change, with a particular focus on Italy’s role
Julia Leferman, Secretary General of The Brewers of Europe, discusses the challenges and opportunities facing a sector undergoing constant change, with a particular focus on Italy’s role
How can the beer supply chain be managed as a single digital workflow to improve efficiency and competitiveness?
The Italian beer ecosystem is a complex and vibrant one, whose added value extends from the land to the glass, thanks in part to local production and beer tourism. The launch of the European portal Know Your Beer is a concrete example of this
