Strengthening domestic barley and hop production, investing in research and development on resilient varieties, and collaborating with the academic world to develop new skills is essential to defend the identity of Italian beer
Strengthening domestic barley and hop production, investing in research and development on resilient varieties, and collaborating with the academic world to develop new skills is essential to defend the identity of Italian beer
The Italian beer sector enters 2026 with a renewed awareness: although volumes do not yet show full momentum, the supply chain now has stronger foundations and development potential that requires immediate attention. Beer is not just a product: it is an economic, cultural and social pillar of our country and an essential element of the…
