In a landscape marked by geopolitical tensions, economic uncertainty, and mounting competitive pressure, the global market for packaging machinery continues to offer positive prospects
In a landscape marked by geopolitical tensions, economic uncertainty, and mounting competitive pressure, the global market for packaging machinery continues to offer positive prospects
The idea conveyed by beer – which invites us to let ourselves go with the flow, to say ‘let’s stay as long as it lasts, see how it goes, talk about everything and nothing’ – does not resonate with Gen Z, who experience time differently. The gap is not between beer and Gen Z, but between two different ideas of conviviality
Defining an agri-food system is now more complex than ever. A scientific study from 2025 analyses the effects of geopolitical risks on global supply chains
The agri-food system – from the production of raw materials through to their distribution and processing, including research, product reformulation and nutrition education, and indeed, why not, potential marketing strategies – can play a part in preventing and reducing obesity
The legislative context has introduced important changes to force the transition towards a production system that favors adherence to healthier diets
This isn’t the first time I’ve shared my relationship with artificial intelligence with you, and I’d like to do it again. Yes, I’ve activated the ChatGPT Edu license
Beverage doesn’t exist in the warehouse; it exists when someone drinks it in a context, in company, in a place of their choosing. This is why HoReCa isn’t simply a distribution channel like any other: it’s the place where the product is called upon to deliver on the promises the brand has built. In purchasing,…
My convictions are wavering… a bit like when I find myself trying to describe and distinguish a by-product from a co-product or an upcycled product
We live in the age of everything now: if a web page doesn’t load quickly enough, we abandon it; if our desktop processor isn’t efficient and fast, we immediately lose patience; if the apps on our smartphone don’t solve our problems in fractions of a second, we uninstall them or download others, hoping they’ll perform…
The feeling is that the trend towards non-alcoholic beers is more of a perception than a real, tangible fact
The use of a by-product for food purposes constitutes a form of upcycling, a relatively recent term that refers to a specific type of value-adding process and which does not yet have a clear legal definition
Strengthening domestic barley and hop production, investing in research and development on resilient varieties, and collaborating with the academic world to develop new skills is essential to defend the identity of Italian beer
