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The legislative context has introduced important changes to force the transition towards a production system that favors adherence to healthier diets
This isn’t the first time I’ve shared my relationship with artificial intelligence with you, and I’d like to do it again. Yes, I’ve activated the ChatGPT Edu license
Beverage doesn’t exist in the warehouse; it exists when someone drinks it in a context, in company, in a place of their choosing. This is why HoReCa isn’t simply a distribution channel like any other: it’s the place where the product is called upon to deliver on the promises the brand has built. In purchasing,…
My convictions are wavering… a bit like when I find myself trying to describe and distinguish a by-product from a co-product or an upcycled product
We live in the age of everything now: if a web page doesn’t load quickly enough, we abandon it; if our desktop processor isn’t efficient and fast, we immediately lose patience; if the apps on our smartphone don’t solve our problems in fractions of a second, we uninstall them or download others, hoping they’ll perform…
The feeling is that the trend towards non-alcoholic beers is more of a perception than a real, tangible fact
The use of a by-product for food purposes constitutes a form of upcycling, a relatively recent term that refers to a specific type of value-adding process and which does not yet have a clear legal definition
Strengthening domestic barley and hop production, investing in research and development on resilient varieties, and collaborating with the academic world to develop new skills is essential to defend the identity of Italian beer
How can technology, by demonstrating the hegemony of spirit over matter and revealing human aspirations for development, remain a humanizing factor?