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How can technology, by demonstrating the hegemony of spirit over matter and revealing human aspirations for development, remain a humanizing factor?
The use of a by-product for food purposes constitutes a form of upcycling, a relatively recent term that refers to a specific type of value-adding process and which does not yet have a clear legal definition
My convictions are wavering… a bit like when I find myself trying to describe and distinguish a by-product from a co-product or an upcycled product
Strengthening domestic barley and hop production, investing in research and development on resilient varieties, and collaborating with the academic world to develop new skills is essential to defend the identity of Italian beer
The feeling is that the trend towards non-alcoholic beers is more of a perception than a real, tangible fact
Beverage doesn’t exist in the warehouse; it exists when someone drinks it in a context, in company, in a place of their choosing. This is why HoReCa isn’t simply a distribution channel like any other: it’s the place where the product is called upon to deliver on the promises the brand has built. In purchasing,…
We live in the age of everything now: if a web page doesn’t load quickly enough, we abandon it; if our desktop processor isn’t efficient and fast, we immediately lose patience; if the apps on our smartphone don’t solve our problems in fractions of a second, we uninstall them or download others, hoping they’ll perform…