To mark its 60th anniversary, Frantoio Bonamini has unveiled a new logo, in which the name BONAMINI, written in capital letters, occupies the entire visual field.
The typeface chosen is OptiColumna Solid, inspired by the lapidary inscriptions of ancient Rome, in homage to the original settlements of Illasi, the area in the province of Verona where the company is based. ‘Sculpted, structured forms,’ states a company statement, ‘that convey a sense of history and authority. The three-dimensional rendering with an embossed effect is in itself a further statement of historical depth, even more so than the graphic design itself. Balancing this classical grandeur is the secondary font, Verlag-Book, a modern and minimalist sans-serif, chosen for the tagline ‘FRANTOIO dal 1965’ (‘OIL MILL since 1965’). The contrast between the two typefaces is highly evocative; past and future coexist powerfully within the same design.”
The colour palette of the new logo is a direct tribute to the landscape: the olive green of the olive trees and the Veronese hills forms the dominant tone, while the golden accent on the letter ‘O’ symbolises the olive fruit, the quality of the extra virgin olive oil, and the sun that shines over the Val d’Illasi.
‘Sixty years ago, my father began producing oil with the same care that we apply today. This new logo does not change who we are: it finally expresses who we have become and where we are heading, with the clarity and strength that we want to communicate to everyone. The Bonamini name is our oldest guarantee, our most ambitious project and the thing we love most,” says Giancarlo Bonamini, Owner and Master Olive Grower at Frantoio Bonamini.
The rebranding is part of a new phase of ‘acceleration’ for Frantoio Bonamini. In recent years, the company has significantly expanded its presence in foreign markets – today, exports account for a growing share of its turnover, with active distribution in Europe, North America and Asia – and has revamped and expanded its product range: most recently with the Primilia premium line by Giancarlo Bonamini Olivocultore, and in 2026 with the launch of a new natural cosmetics line, which brings the active ingredients of extra virgin olive oil from the table to personal care.
