Unionbirrai

Know Your Beer: The Value of Communication

The Italian beer ecosystem is a complex and vibrant one, whose added value extends from the land to the glass, thanks in part to local production and beer tourism. The launch of the European portal Know Your Beer is a concrete example of this

Buona 'sta birra

“Buona ‘sta Birra!” launched to celebrate 30 years of craft beer

On the occasion of the 30th anniversary of Italian craft beer, “Buona ‘sta Birra!” has been launched – a nationwide initiative promoted by Unionbirrai that brings brewers together to produce a collective beer, brewed simultaneously across different Italian regions. This is a widespread project involving dozens of breweries throughout the country, all invited to produce…

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