A product that embodies quality, a focus on the supply chain, and a commitment to the community. Introducing BUONI INSIEME, a new range of organic pasta. This initiative, also supported by Foss Marai, transforms an everyday gesture into an experience of profound value, thanks to Gruppo Insieme Impresa Sociale, a non-profit organisation that aims to create positive value by engaging with associations, organisations and individuals who embrace diversity, and by establishing partnerships and implementing tools that break down barriers and promote inclusion.
The range, which includes tagliatelle, pappardelle and tagliolini, is available from now and throughout 2026 in all NaturaSì stores in Italy. It is made from 100% organic Italian wheat, slowly dried at 45°–50°C and features a coarse extrusion process: the result of meticulous production that respects the rhythms of nature and Italian tradition. A product that combines excellence and awareness, inspired by the desire to promote a culture of shared wellbeing.
The launch is part of a collaboration with I Bambini delle Fate, a social enterprise that provides financial support for social inclusion projects.
As part of an initiative focused on supporting causes of great human value, the proceeds from BUONI INSIEME in 2026 will be donated to the project ‘La Visiera – Gli Occhi di Noemi’ (The Visor – Noemi’s Eyes) run by Impresa Sociale Sogni. This project is dedicated to children and young people suffering from serious oncological diseases who, thanks to the use of augmented reality, can enjoy immersive support experiences that would otherwise not be possible due to their isolation, bringing them a little light and peace of mind and enabling them to interact with the outside world in complete safety.
‘We believe that diversity is an asset to be nurtured and cherished, just like the wheat we use to make our products,’ states Gruppo Insieme Impresa Sociale.
Watch the video about the ‘Gli occhi di Noemi’ project on YouTube: https://youtu.be/TbKNbkDYP9g?si=oEyFbZ3ZNTbgWiLf Translated with https://laratranslate.com
