Illva Saronno Holding announces its rebranding as the Disaronno Group, marking a strategic evolution aimed at strengthening its global positioning and expressing its mission even more clearly: Celebrate “Il Buon Vivere” Together. The new mission reflects the identity of the Group and the culture that distinguishes it: a vision rooted in tradition and oriented towards conviviality, quality and the sharing of authentic moments, capable of translating into a portfolio of iconic brands.
The evolution of the Disaronno Group is part of a solid and continuous growth path over the years, with the Group recording positive economic results in the last financial year as well. Turnover increased by approximately +3% compared to 2024, closing 2025 at a consolidated level of 370 million. These results confirm the solidity of the group’s business model and its strong positioning in foreign markets. Its international dimension is confirmed as a pillar, with 70% of turnover generated in international markets and a distribution network covering around 160 countries worldwide. 2025 was characterised by a strong drive for growth, including through transactions such as the one announced at the end of the year with the acquisition of Amaro Averna and Zedda Piras, which will be completed before the summer of 2026.
The new brand architecture has been designed to organise the Group’s activities clearly and effectively, keeping a strong and consistent identity at the centre. The Disaronno Group corporate logo, which recalls the historic coat of arms of the Reina family, the founders and owners, is configured as an umbrella brand capable of uniting and enhancing the entire corporate ecosystem, which is structured in three divisions: Spirits, Wines and Ingredients, while preserving the autonomy and distinctive positioning of the individual entities.
The Spirits division, which accounts for almost two-thirds of the Group’s turnover, is brought together under the corporate brand Disaronno International. The division controls and distributes historic brands of excellence such as Disaronno, Disaronno Velvet, Tia Maria, The Busker Irish whiskey, Engine Gin, Sagamore Rye, Rabarbaro Zucca, Artic Vodka, Isolabella Limoncello and Sambuca.
Disaronno Ingredients is the division dedicated to the world of ice cream, which accounts for 27% of turnover.
The Wines division, under the new umbrella of Duca Wines, accounts for 11% of turnover and brings together iconic brands that represent Italian wine production around the world, such as Duca di Salaparuta, Florio and Corvo.
“The transition to Disaronno Group represents a natural evolution of our journey,” comments Marco Ferrari, CEO of Disaronno Group. “The new corporate identity strengthens the Group’s identity, enhancing the shared values that unite our companies and make the structure more scalable, with an increasingly structured and premium positioning. The decision to focus on an iconic and recognisable name like Disaronno allows us to look to the future while maintaining a solid link with our roots. With this new identity, we are strengthening our international vision and our ability to consistently express the values that guide us. Celebrate ‘Il Buon Vivere‘ Together is not just a mission, but the principle that inspires all our activities and relationships“.
