There are ingredients that, more than others, immediately convey a way of life. Lemon is one of them: fresh, essential, bright, it has always been the star of everyday gestures and shared moments that are part of the Italian imagination. From a glass of water with lemon in the morning to refreshing breaks on the hottest days, its unmistakable taste has accompanied small rituals of well-being, simplicity and conviviality for generations.

Today, this same idea of freshness and authenticity is part of an evolving context, in which there is growing attention to what people drink and, in particular, to the sugar content. Consumption habits are increasingly oriented towards conscious choices that combine taste and lightness. According to Nomisma, more than 1 in 2 Italians say they pay attention to the presence of sugar in the drinks they consume, a sign of what is now a structural change in the way people experience drinking.

It is in this context that Limonata Zero Sanpellegrino enters the scene, reinterpreting one of the most iconic flavours of Italian tradition in a contemporary way. A new product that combines the authentic character of citrus fruits with a more modern way of drinking, designed to accompany everyday occasions with lightness, with no added sugars (contains naturally occurring sugars).

Made with 100% selected Sicilian lemons, Limonata Zero offers a balanced and pleasantly thirst-quenching profile, in which the lively notes of lemon are expressed naturally. An instant and versatile drink, ideal for different times of the day.

With this new product, Sanpellegrino Soft Drinks enrich the Zero range, which today includes Classica Zero, Chinò Zero and the new Limonata Zero: a range that reinterprets the brand’s most popular flavours in a contemporary version, in line with new consumption habits.

The launch is part of “Più Succo alla Vita”, the Sanpellegrino Soft Drinks campaign that celebrates an intense and authentic way of life, inspired by the energy and richness of Southern Italy, where every moment is lived to the fullest. A story that expresses the pleasure of an everyday life full of flavour, colour and vitality, just like the citrus fruits that are its essence.

All the products in the Bibite Sanpellegrino Zero range are available in 33cl cans, with a recommended retail price of € 0.74.