Acqua Sant’Anna has launched Sant’Anna BEST, an isotonic hydration drink.
Containing vitamin B6 and gluten-free, the new product comes in a ready-to-drink 330 ml slim-line bottle with bright colours that make it easily recognisable on the shelf, and is available in three flavours:
- Lemon: a fresh, bold flavour with a zesty kick that envelops the senses and boosts your energy
- Wild Berries: a fresh, vibrant blend with a rich, enveloping flavour
- Orange: a balanced, natural citrus sweetness, providing sustained energy to keep you going.
The new launch is part of the ‘no channel’ strategy, through which Acqua Sant’Anna aims for multi-channel distribution capable of covering every moment of consumption – at home, in the café, at the gym – offering a wide range of products that meet every need and lifestyle.
Having consolidated its leadership in mineral waters, the company embarked on a path of diversification as early as 2012 with the launch of SanTHÈ. In particular, the functional water segment is becoming increasingly strategic, initially covered by the launch of the Sant’Anna Beauty range, comprising the first collagen drink fortified with zinc and a dietary supplement containing hyaluronic acid and zinc, and subsequently by Sant’Anna PRO, a drink containing 15 g of protein and zinc in Sant’Anna natural mineral water.
