Fiocco di Vite, the range of DOC and DOCG sparkling wines produced by Toso, represents a key strategic asset for its growth in domestic and international markets. This offering, structured around six high-quality products with a distinctive positioning compared to the rest of the market, perfectly fits the new consumer trends driven by younger generations like Millennials, who are attentive to quality, but also to the environmental and social impact of products.

The line is part of Toso’s strategy to strengthen its presence in the retail channel with a comprehensive, highly recognizable, and high-rotation range, capable of encompassing the sparkling wine category — white and red — and various occasions for home consumption: from aperitifs to accompanying meals to dessert, Fiocco di Vite enhances the emotion and beauty of every convivial moment at home.

The Fiocco di Vite offering includes the best of Italian sparkling wines, for a complete mealtime offering:

• Brachetto d’Acqui DOCG – A sweet and aromatic red wine with a floral and fruity aroma, excellent paired with dry pastries, fruit, and fruit salads.
• Piemonte DOC Barbera Frizzante – A fragrant red wine with a dry flavor and fruity aromas, perfect for pairing with red meats, game, and aged cheeses.
• Bonarda dell’Oltrepò Pavese DOC Frizzante – An intense red wine with a full, fragrant aroma and a dry, pleasant flavor, it is ideal with cured meats and pasta dishes.
• Piemonte DOC Bianco Frizzante – Harmonious and fruity, ideal as an aperitif or paired with appetizers and pasta dishes.
• Prosecco DOC Frizzante – Dry and sparkling, with a lightly aromatic aroma, it is suitable for shared moments as an aperitif or to accompany light appetizers.
• Moscato d’Asti DOCG – For those seeking an aromatic and fragrant aroma and a sweet, stimulating flavor. Excellent paired with fruit, sweets, and desserts.

Each wine consistently delivers top-notch quality, thanks to the expertise and experience of Toso’s winemakers, which ensures exceptional consumer satisfaction: in a market study conducted by the YouKey research institute, a full 91% of regular Fiocco di Vite buyers surveyed stated a positive intention to repurchase.

An iconic and distinctive element of the Fiocco di Vite line is the label-free bottle, with its simple and understated design, which breaks away from the traditional codes of the category and immediately captures attention on the shelf. This strategic choice reflects the brand’s philosophy: the quality of the wine, the artisanal care in production, and the deep connection with the territory are enhanced by a pure and understatedly elegant packaging. The label-free packaging, tied with string and a pendant, reveals a deep love for the traditions of the Langhe, harking back to the ancient methods used by Langhe farmers to close the demijohns and bottles of their wines.

An additional benefit of Fiocco di Vite is its sustainability. The bottle has been lightened to reduce transport weight and thus its associated carbon footprint. Furthermore, Fiocco di Vite is certified under the important Equalitas-Cantina Sostenibile (Sustainable Winery) certification, which certifies compliance with rigorous and certifiable standards of environmental, social, and economic sustainability throughout the entire supply chain. This is complemented by the company’s additional environmental certifications, ISO 14001 (Environmental Management System) and 50001 (Energy Management System).

“For us, Fiocco di Vite represents a strategic lever for development, not only in Italy but also in international markets, where our offering is attracting considerable interest, starting with France“, says Gianfranco Toso, CEO of the company. “Wine consumption patterns are evolving, favoring lighter, less structured wines alongside sweeter options typically associated with festive occasions. Thanks to Fiocco di Vite, we address both these needs with a broad and recognizable range, which also represents a further step in our journey to combine quality with sustainability—a continuous and concrete commitment demonstrated by the certifications we have obtained, such as the most recent Equalitas-Cantina Sostenibile“.

In a wine market experiencing complex dynamics in large-scale retail, Fiocco di Vite’s offering represents a strategic proposition for retailers seeking to strengthen their assortment of accessible yet distinctive wines, capable of combining quality, shelf recognition, and a broad range.