Conserve Italia has selected Tetra Prisma® Aseptic Edge DreamCap™ 26 Pro 250 and 300 ml formats with Tetra Pak anti-litter caps for some of its flagship fruit juice and iced tea products for the out-of-home market. This development marks the strengthening of a long-standing partnership between the two companies, spanning over 40 years.
Specifically, Tetra Prisma® Aseptic Edge in the 250 ml format was chosen to expand the premium organic juice offering with the Valfrutta range, specifically Organic Peach Juice and Pulp, and for Yoga, with the 100% Orange Juice and Yoga AQ products. Derby Blue was the first brand in Italy to adopt Tetra Prisma® Aseptic Edge 300 ml for its retail and vending channels, thus renewing its range with Blood Orange, ACE, and Multifrutti Zero flavors—no added sugar. These are joined by the Yoga iced tea ranges, such as Yotea Lemon Iced Tea and Yotea Peach Iced Tea, also available in the Tetra Prisma® Aseptic 300 ml format.
The Tetra Prisma® Aseptic packages, made primarily with raw materials from renewable plant-based sources and featuring the DreamCap 26 Pro anti-litter cap, are designed to ensure portability, hygiene, and recyclability. The cap, in particular, ensures optimal flow and comfortable drinking, while the ergonomic profile of the pack promotes a secure and pleasant grip, making the drinking experience practical and suitable for on-the-go. At the same time, the sleek, eye-catching prismatic shape offers brands a modern and distinctive look, fully customizable to create co-branding synergies with restaurant chains and beyond. These features also make Tetra Prisma® Aseptic Edge packaging particularly suitable for the vending, Horeca, travel retail, and Grab & Go channels.
“We are delighted that Conserve Italia was the first company in Italy to choose the Tetra Prisma® Aseptic 300 Edge format for juices in the out-of-home channel”, says Cristina Giglio Tos, Marketing Director Tetra Pak South Europe. “Our goal, as a technology partner, is to support our customers in creating ideal consumer experiences, thanks to packaging solutions that increase their brand recognition, even in the most dynamic contexts such as vending, Horeca, and travel retail”.
“The introduction of the 300 ml Tetra Prisma® Aseptic Edge format represents a true innovation for our out-of-home offering and allows us to better understand new consumption opportunities“, says Gabriele Angeli, Horeca Marketing Director at Conserve Italia. “The collaboration with Tetra Pak allows us to constantly innovate, bringing to market solutions that respond promptly to specific and evolving needs, thus strengthening the value of our historic brands“.
Today, Conserve Italia has approximately 20 Tetra Pak packaging machines dedicated to juices, tomato sauces, legumes, and soups, and has helped make some of the main Tetra Pak packs iconic in Italy, such as the Tetra Classic Aseptic 100 Slim of the famous Valfrutta ‘Triangolini’.
