Valfrutta, a brand owned by Conserve Italia, has launched Valfrutta Vitalità, a new range of fruit juices set to hit the market this spring.

The range comprises six products, including new additions and updated recipes, each with its own specific functional claim:

• Con collagene, a new tropical-flavoured product designed to help protect skin, hair and nails thanks to the presence of collagen, vitamin C, niacin and zinc.
• Per le tue difese, containing orange, carrot, lemon and passion fruit, provides vitamins A, C, D, E and zinc to support the immune system.
• Per il tuo cuore, made with pomegranate, contains thiamine and iron, promoting healthy heart function.
• Per il tuo equilibrio, a new product combining fruit (apple, plum and blueberry) and fibre to promote regular bowel movements thanks to calcium and thiamine;
• Il tuo veggie, containing 90% fruit and vegetables (apple, mango, carrot and pumpkin).
• Il tuo proteico, with apple, berries and oats, is designed for those seeking daily nutritional support thanks to the presence of 30 grams of plant-based protein per litre.

All products in the range, available in 1-litre Tetra Gemina packs, contain no added sugar and have a fruit content of between 50% and 97%. The packaging, featuring a white colour scheme and modern graphics with the main fruit in the foreground, evokes the world of health and aims to make the purpose of each product immediately recognisable.

“With Valfrutta Vitalità, we want to help people look after themselves through their diet – says Mario Panzani, Retail Beverage Marketing Manager at Conserve Italia –. We have brought together our most popular functional products under a single range, improving some recipes and introducing new products to offer consumers a more modern selection that is in tune with the health needs which increasingly guide purchasing decisions today”. “The modern consumer – he emphasises – is increasingly well-informed and attentive to the quality of what they put on the table. That is why we have worked on balanced recipes and very transparent communication of nutritional properties, keeping the quality and naturalness of the fruit at the heart of the range, which remain the distinctive features of the Valfrutta brand”.