AssoBirra

birra e socialità

Beer and Horeca: a driver of growth for Italian social life

The Italian beer sector enters 2026 with a renewed awareness: although volumes do not yet show full momentum, the supply chain now has stronger foundations and development potential that requires immediate attention. Beer is not just a product: it is an economic, cultural and social pillar of our country and an essential element of the…

Federico Sannella, President AssoBirra

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