Franciacorta closed 2025 with sales of over 18.9 million equivalent bottles, down slightly compared to 2024 (-1.0%), and with the average retail price remaining stable at € 24.45 per bottle. These are some of the figures released by the Franciacorta Consortium‘s Economic Observatory on last year’s sales trends.
The domestic market remains central, accounting for 87.2% of volumes, but exports (12.8%) show significant growth (+5.3%), supported above all by strategic international markets. In this context, Switzerland consolidated its position as the leading foreign market with a 22.7% share and growth of +8.4%, Japan recorded an increase of +22.4% and the United States, despite difficulties related to tariffs and the geopolitical situation, grew by 1.7%.
Still looking at international markets, Germany accounts for 10.4% of exports, with growth of 1.6% compared to 2024 and substantial stability compared to 2019 (+0.1%), while Belgium, with 5.3% of exports, shows a particularly positive trend, up 15.4% on 2024 and 30.0% on 2019.
Finally, alongside the traditional markets, there are also positive signs of growth emerging from other countries, such as the Netherlands (+37.7% on 2024).
“It is interesting to note – highlights the Economic Observatory – that the closing figures for 2025 show very positive growth rates when compared to the pre-pandemic period. Compared to 2019, in fact, 2025 marks a +7.8% increase in volumes and a +14.3% increase in average prices“.
“The growth in exports, price stability and consistent product quality – says Emanuele Rabotti, President of the Franciacorta Consortium – demonstrate how the value built up over time by our wineries continues to be fully recognised by the market. We will continue to invest in these strengths and credibility, with the aim of consolidating Franciacorta’s identity and strengthening the system’s ability to generate excellence, with consistency and strategic vision”.
With this in mind, in 2026 the Franciacorta brand will participate in important trade fairs, such as Wine Paris and Vinitaly, and will return with two of its flagship initiatives in the region: Festival di Primavera, scheduled for 14 and 15 March, and Festival in Cantina, scheduled for 18 to 20 September. These will be accompanied by international events: Vienna and Lugano in May, Miami in June, Zurich and Los Angeles in September, as well as the Italian event in Piedmont, scheduled for 30 March. Finally, in 2026, the promotion of the brand will continue through partnerships with prestigious organisations such as the National Chamber of Italian Fashion, the Michelin Guide Italy and USA, the Emmy Awards, 1000 Miglia, Porsche and Slowear, strengthening the brand’s association with excellence and quality, both nationally and internationally.
