A pioneer of eco-design in glass packaging for over fifteen years, Verallia is taking another step forward with the launch of Balance, the premium eco-designed range from Selective Line. This innovation, in line with Verallia’s mission “Rethinking glass to build a sustainable future“, responds to the growing demand for premium packaging that combines exceptional design with a reduced carbon footprint.
Building on the experience gained with the lightweight Ecova range, created in 2009, and the ultra-light Verallia Air range developed in 2023, Verallia is now applying its eco-design principles to the premium Selective Line brand.
Three levers for optimized impact
The Selective Line Balance range is based on three eco-design levers, applicable individually or in combination:
• Lightweight: Premium bottles weighing an average of 15% less than the entire Selective Line portfolio.
• Recycled glass: colors that incorporate higher percentages of recycled glass, such as the new Craft Spirits collection in amber (up to 76% external cullet in France) or the new wine bottles in dark colors, which contain over 85% cullet in all European countries where we produce.
• Low-carbon production: some products are produced in the first 100% electric furnace in Cognac (France), with a 60% reduction in CO₂ emissions for scopes 1 and 2, as well as in the first hybrid furnace in Zaragoza (Spain), which allows for a reduction of approximately 50% for scopes 1 and 2.
A wide range of premium bottles
With over 100 products, the Balance range combines new creations with iconic Selective Line designs. This collection will continue to expand to support Verallia’s environmental ambitions and meet the expectations of the wine and spirits industry.
“The Balance range responds to the growing demand for eco-designed luxury; it highlights Selective Line’s creative expertise and Verallia’s ability to offer premium, impact-controlled packaging, in line with our environmental commitments“, explains Elena Andia, Marketing Director of Selective Line.
With Verallia Ecova, Verallia Air and now Selective Line Balance, Verallia offers a complete portfolio of eco-designed packaging solutions, adapted to each brand and market positioning.
“Selective Line Balance represents a key step in Verallia’s journey: bringing eco-design to the heart of premium packaging. Today, wine and spirits brands are looking for solutions that express value, identity, and responsibility in the same gesture. With Balance, we demonstrate that it is possible to combine high-end design, industrial innovation, and reduced environmental impact, transforming sustainability into a true factor of competitiveness and differentiation“, said Laura Miotto, Marketing & Communication Manager, Verallia Italia.
