Filiera Birra 2026 - Alimentibevande.it

Innovation and new consumption models

15th OCTOBER 2026 | 13:30 - 18:00

Palazzo della Cultura

Tecniche Nuove, via Eritrea 21 - 20157 Milano

Italian beer has acquired an intrinsic cultural and regional value, becoming a veritable ecosystem built on expertise, innovation and passion.

Beer is a ‘product of the land’; it is a complex sector that stretches from the field to the consumer’s table.

Italian beer today is characterised by authentic communication based on storytelling about the product’s history and its region of origin, in order to build a strong and recognisable identity.
From the evolution of raw materials, production and bottling technology, to distribution channels and communication platform, there is a single common thread: the awareness of having a well-defined and structured business project behind them,
in order to create a quality product that is recognisable and communicates the value and territorial identity of their production.

Research and innovation drive the development of a beer that better meets consumer needs.

The 2026 edition focuses specifically on aspects of product innovation in response to new habits among end consumers, who must perceive the full value of the beer product through effective communication.

PRODUCT INNOVATION
NEW CONSUMPTION PATTERNS
COLLABORATIVE DISTRIBUTION MODELS
EFFECTIVE AND EFFICIENT COMMUNICATION

Why take part?

HIGH-PROFILE INSTITUTIONAL SPEAKERS

Leading figures from the institutional world who play an active role at national and European decision-making tables

FIRST-HAND ACCOUNTS FROM SUPPLY CHAIN LEADERS

Leading figures from the industrial and artisanal manufacturing world share their winning strategies for delivering a product that increasingly meets new consumer habits

NETWORKING BETWEEN PRODUCERS AND SUPPLIERS OF RAW MATERIALS, TECHNOLOGY AND SERVICES

Great beer also requires expertise in raw materials, technology and services

Who is the event for

Farmers · Agronomists · Brewers / Master Brewers · Researchers

Program

Moderated by Febo Leondini, President of AFDB (Association for the Training of Beverage Distributors)

(updated April 16)

13:30 – 14:00

Registration and welcome coffee

14:00 – 14:05

Opening remarks

14:05 – 14:15

Christian Garavaglia, Consigliere regionale Regione Lombardia

14:15 – 14:30

Alessia Cappello, Councillor for Economic Development and Labor Policies, Municipality of Milan

14:30 – 14:45

Julia Lefermann, Secretary General, The Brewers of Europe

14:45 – 15:00

Federico Sannella, President, AssoBirra

15:00 – 15:15

Vittorio Ferraris, General Manager Unionbirrai

15:15 – 15:30

Teo Musso, President, Consorzio Birra Italiana

15:30 – 15.45

Michela Cimatoribus, Consigliera Associazione Le Donne della Birra

15:45 – 16:00

Brunella Saccone, Agrifood Office, Central Directorate for Export Sectors, ITA – Italian Trade Agency

16:00 – 16:15

Katya Carbone, Senior Researcher, CREA

16:15 – 16:30

Luca Pretti, Ricercatore Porto Conte Ricerche – Le birre come alimenti funzionali

16:30 – 16:45

Febo Leondini, President AFDB

16:45 – 17:15

Round table. The perspective of producers and distributors: Heineken Italia, Paolo Merlin; Birra Peroni, Massimo Fortunato; Carlsberg Italia, Serena Savoca; Amarcord, Andrea Bagli; Birrificio Italiano, Giulio Marini; Beverage Network, Pietro Flaccadori