{"id":243589,"date":"2026-11-13T09:39:23","date_gmt":"2026-11-13T08:39:23","guid":{"rendered":"https:\/\/www.alimentibevande.it\/uncategorized\/i-tessitori-del-gusto\/"},"modified":"2026-11-13T09:47:38","modified_gmt":"2026-11-13T08:47:38","slug":"the-weavers-of-taste","status":"publish","type":"post","link":"https:\/\/www.alimentibevande.it\/en\/imbottigliamento\/the-weavers-of-taste\/","title":{"rendered":"The Weavers of Taste"},"content":{"rendered":"\n<p>The waters of the Biella area are notable for being exceptionally fine and light\u2014a quality that has traditionally made them the preferred choice for the wool and textile manufacturing processes which, especially in the past, built the province\u2019s prosperity and effectively became its hallmark. It is, therefore, no coincidence that a vibrant brewing scene is now emerging here, near the Valsessera valley. The region has benefited\u2014and continues to benefit\u2014from the presence of a renowned industrial brand with an established global profile; this has been complemented by various successful artisanal ventures, of which the <strong><a href=\"https:\/\/www.birrificiobeerin.it\/\">Birrificio Beer In<\/a><\/strong> is a prime example.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A solid choice<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><a href=\"https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/11\/davide_canazza_luca_fila_robattino-scaled.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/11\/davide_canazza_luca_fila_robattino-1024x683.jpg\" alt=\"\" class=\"wp-image-243584\" style=\"aspect-ratio:1.4993118392925122;width:446px;height:auto\" srcset=\"https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/11\/davide_canazza_luca_fila_robattino-1024x683.jpg 1024w, https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/11\/davide_canazza_luca_fila_robattino-300x200.jpg 300w, https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/11\/davide_canazza_luca_fila_robattino-768x512.jpg 768w, https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/11\/davide_canazza_luca_fila_robattino-1536x1024.jpg 1536w, https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/11\/davide_canazza_luca_fila_robattino-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">(From the left) Davide Canazza e Luca Fila Robattino<\/figcaption><\/figure>\n\n\n\n<p>Beer In brewed its first batches in 2011 in spaces far more cramped than the 800-square-meter facility it moved into four years later in Valdilana\u2014a transition made possible by the arrival of local investor and entrepreneur Delfo Barberis Negra. Today, the brewery is steered by <strong>Davide Canazza<\/strong>, alongside two other partners who prefer to remain behind the scenes, and head brewer (and fellow partner) <strong>Luca Fila Robattino<\/strong>. &#8220;<em>Our annual production volume<\/em>,&#8221; Davide explains, &#8220;<em>is around 1,000 hectoliters\u2014well above the 600-hectoliter average typical of many similar small-scale operations. From the very beginning, our strategy has been to focus on a solid, recognizable product range. We offer fewer than a dozen core lines, all of which are quite traditional\u2014pilsners, weizens, bocks, English IPAs, and stouts, to name a few. The goal is to provide a beer that is approachable and meant for everyone; so far, this approach has paid off. We don\u2019t feel pressured to chase novelty at any cost; we believe it\u2019s only right that customers should be able to find their own &#8216;comfort zone&#8217; in a beer. By sticking to this philosophy, we\u2019ve managed to build a highly loyal customer base over the years<\/em>.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>But the future is not written<\/strong><\/h2>\n\n\n\n<p>Today, Beer In\u2019s product range is distributed directly throughout the Piedmont region and along the A4 motorway corridor between Turin and Milan. Through agreements with specialized distributors, it also reaches the Brescia and Bergamo areas, as well as Rome and the Lazio region. Occasionally, the products make their way to Emilia-Romagna and Liguria; furthermore, the producer\u2019s policy allows for custom shipments to be sent elsewhere to the brand\u2019s most devoted enthusiasts. &#8220;<em>70% of our sales,<\/em>&#8221; Canazza continues, &#8220;<em>come from kegs, more than half of which are made of steel. We only opt for Polikeg-style bags for long-distance transport or in cases where consumption volumes are not particularly high.<\/em>&#8221; At the moment, only 30% of the brand\u2019s products are bottled, and while the idea of \u200b\u200busing cans is certainly appealing, it remains purely hypothetical. &#8220;<em>We\u2019ve been considering it since before cans gained popularity in the craft beer segment\u2014in fact, we\u2019ve even experimented with a few collaborative projects involving third-party contractors. It all comes down to identifying the right design and the right message, cultivating the market, and having the perfect recipe; it could happen in the future.<\/em>&#8220;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>More local than craft<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><a href=\"https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/11\/birrificio_beer_in-1-scaled.jpeg\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/11\/birrificio_beer_in-1-1024x1024.jpeg\" alt=\"\" class=\"wp-image-243586\" style=\"width:400px;height:auto\" srcset=\"https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/11\/birrificio_beer_in-1-1024x1024.jpeg 1024w, https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/11\/birrificio_beer_in-1-300x300.jpeg 300w, https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/11\/birrificio_beer_in-1-150x150.jpeg 150w, https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/11\/birrificio_beer_in-1-768x768.jpeg 768w, https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/11\/birrificio_beer_in-1-1536x1536.jpeg 1536w, https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/11\/birrificio_beer_in-1-2048x2048.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Given the soundness of the aforementioned strategic choices, canning is considered a &#8220;<em>commercially attractive<\/em>&#8221; option, and a project in this area could well take shape through a collaboration with a partner company. The acquisition of specialized machinery and systems might be the next logical step. The team at Beer In is certainly not daunted by innovation or venturing into uncharted territory; they recently completed the third brew of &#8220;In-Side&#8221;\u2014an 8.5% ABV Double IPA created in partnership with the team at East Side in Latina. Furthermore, over the summer, they collaborated with other local breweries\u2014reflecting the idea that &#8220;<em>the concept of &#8216;local beer&#8217; is gaining more traction and appeal than the broader category of &#8216;craft beer&#8217;<\/em>&#8220;\u2014to produce a blonde ale marking the 30th anniversary of the Italian craft beer movement. What remains constant\u2014and will continue to be so\u2014is their fundamental approach. &#8220;<em>We aren&#8217;t trend-chasers, and we don&#8217;t strive for &#8216;wow&#8217; factors or flashy, superficial gimmicks. We aim for our beers to be as drinkable and smooth-flowing as our local water, honoring its natural characteristics. Our beers are approachable\u2014rarely hyper-complex\u2014and they favor a dry, clean finish with varying degrees of hop character. We want their simplicity to be paired with a distinct, recognizable flavor profile<\/em>.&#8221;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"su-button-center\"><a href=\"https:\/\/publications.mazzmedia.com\/hgcYufDpgwl9y1wIDuieKw5weeXi6M\" class=\"su-button su-button-style-default su-button-wide\" style=\"color:#121010;background-color:#fab21d;border-color:#c88f18;border-radius:12px\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#121010;padding:0px 30px;font-size:22px;line-height:44px;border-color:#fcca61;border-radius:12px;text-shadow:none\"> <strong>Article taken from the November issue of the magazine \u201cImbottigliamento\u201d<\/strong><\/span><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"su-button-center\"><a href=\"https:\/\/www.tecnichenuove.com\/riviste\/imbottigliamento\" class=\"su-button su-button-style-default su-button-wide\" style=\"color:#121010;background-color:#fab21d;border-color:#c88f18;border-radius:12px\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#121010;padding:0px 30px;font-size:22px;line-height:44px;border-color:#fcca61;border-radius:12px;text-shadow:none\"> <strong>To continue reading, click here and subscribe<\/strong><\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In a province historically known for its wool production\u2014and where tailors and brands that supply Buckingham Palace still operate today\u2014a beer culture has taken root, naturally benefiting from the quality of the local water. Creativity and entrepreneurial vision do the rest<\/p>\n","protected":false},"author":3836,"featured_media":243583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20573,20653],"tags":[23301],"tipologia":[],"coauthors":[16439],"class_list":["post-243589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beer-area","category-imbottigliamento","tag-birrificio-beer-in"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Weavers of Taste - Alimentibevande.it<\/title>\n<meta name=\"description\" content=\"In a province known for its wool production, a brewing culture has taken root, benefiting from the quality of the local water\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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