{"id":242982,"date":"2026-10-28T10:27:48","date_gmt":"2026-10-28T09:27:48","guid":{"rendered":"https:\/\/www.alimentibevande.it\/uncategorized\/sostenibilita-del-packaging-anche-la-decorazione-entra-in-gioco\/"},"modified":"2026-10-28T10:32:12","modified_gmt":"2026-10-28T09:32:12","slug":"packaging-sustainability-decoration-plays-a-role-too","status":"publish","type":"post","link":"https:\/\/www.alimentibevande.it\/en\/imbottigliamento\/packaging-sustainability-decoration-plays-a-role-too\/","title":{"rendered":"Packaging sustainability? Decoration plays a role too"},"content":{"rendered":"\n

The new PPWR is driving the packaging industry towards greater attention to materials, processes, waste reduction and circularity. This evolution also involves an element that is often considered primarily aesthetic: bottle decoration<\/strong>. If a bottle is to combine brand identity with a focus on the environmental impact of its production cycle, what is applied to its surface also deserves to be reconsidered.<\/p>\n\n\n\n

This is a field of research that P&P Promotion<\/a><\/strong> began exploring as early as 2023 with CMCV2 \u2013 Molecular Change with Verifiable Colors<\/strong>, a patented technology for glass decoration developed using naturally sourced colours and glass powders, without the use of lead, cadmium or lithium in the process.<\/p>\n\n\n\n

But sustainability research is not limited to the composition of the colours. Over time, the company has introduced emission reduction systems, powder recovery and regeneration processes, as well as material reuse, with an increasing focus on waste reduction and the principles of the circular economy.<\/p>\n\n\n\n

Today, this journey takes on particular relevance in the context of the implementation of the PPWR, and P&P Promotion is further consolidating its approach through a programme of sustainability certifications and reporting.<\/p>\n","protected":false},"excerpt":{"rendered":"

The CMCV2 technology\u2014Molecular Change with Verifiable Colors\u2014from P&P Promotion, patented for glass decoration, was developed using naturally derived colors and glass powders<\/p>\n","protected":false},"author":3805,"featured_media":242979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20653,20575],"tags":[20941],"tipologia":[],"coauthors":[16356],"class_list":["post-242982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imbottigliamento","category-industrial-plants","tag-pp-promotion"],"acf":[],"yoast_head":"\nPackaging sustainability? 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