{"id":242728,"date":"2026-10-23T11:53:42","date_gmt":"2026-10-23T09:53:42","guid":{"rendered":"https:\/\/www.alimentibevande.it\/uncategorized\/packaging-terziario-tempo-di-bilanci-e-innovazioni\/"},"modified":"2026-10-23T12:14:06","modified_gmt":"2026-10-23T10:14:06","slug":"retail-packaging-a-time-for-taking-stock-and-innovation","status":"publish","type":"post","link":"https:\/\/www.alimentibevande.it\/en\/featured\/retail-packaging-a-time-for-taking-stock-and-innovation\/","title":{"rendered":"Retail packaging: a time for taking stock and innovation"},"content":{"rendered":"\n

There are six key trends<\/strong> that will shape the food packaging sector in the coming years: waste-reducing packaging, regulatory compliance relating to the PPWR, pooling models and Packaging as a Service (PaaS) \u2013 which involve systems where transport packaging is hired, reused in a closed-loop system and managed as a comprehensive logistics service \u2013 smart solutions based on digital traceability, automation and artificial intelligence, and the structural limitations of corrugated cardboard in damp environments. In a global context where 1.05 billion tonnes of food end up in the bin every year and the European Union imposes binding reuse targets and bans on substances such as PFAS, the transition to circular systems is no longer an option, but a competitive necessity.<\/p>\n\n\n\n

Particularly stringent reuse targets have been set for tertiary or transport packaging (40 per cent by 2030, the highest of all packaging categories), namely the packaging that moves through the logistics chain between the manufacturer, distributor and point of sale: this does not refer to the packaging that consumers buy and take home, but to the containers that protect the goods \u2018upstream\u2019, reducing waste and costs before the product reaches the shelf.<\/p>\n\n\n\n

Tackling waste<\/strong><\/h2>\n\n\n\n

The first trend is the fight against food waste<\/strong> through packaging designed to extend the shelf life and protect the integrity of the product.<\/p>\n\n\n\n

At the heart of this revolution are RPCs, which stands for Reusable Packaging Containers<\/strong>: rigid, lightweight and sanitiseable plastic containers, designed to be washed, reused and tracked for 100\u2013120 cycles before final recycling. Unlike single-use corrugated cardboard boxes, RPCs do not absorb moisture, do not deform under load and do not encourage mould or microbiological contamination. Various European pooling systems \u2013 circular networks managed by specialist providers \u2013 now offer standardised containers that travel in a closed, controlled loop, from the agricultural producer to the distribution centre, right through to the back room of the retail outlet, before returning, washed and sanitised, to their point of origin. These containers are not intended for retail sale: the end consumer neither purchases them nor takes them home. They serve solely to transport and protect the goods along the supply chain; once they arrive at the supermarket, the products are transferred into primary packaging (trays, flow-packs, bags) which do indeed end up on the shelves and in the customer\u2019s hands, whilst the empty RPC is collected and put back into circulation.<\/p>\n\n\n\n

How does this system actually work?<\/strong> Let\u2019s imagine a consortium of tomato growers. Instead of buying cardboard boxes for every consignment, the consortium joins a pooling scheme: it receives a fleet of empty crates, already sanitised and ready for use. Workers fill the containers directly in the field, sealing them with snap-on lids that protect against knocks and contamination. The crates, which are stackable and compatible with standard pallets, are loaded onto lorries and dispatched to the distribution centre. Here, operators scan the QR codes or RFID tags attached to each RPC: the system records the receipt, batch number, origin and destination, creating a digital audit trail. The tomatoes are then transferred into the retail packaging that customers will see on the shelves, or temporarily displayed in the RPCs in the fresh produce section, though the RPC itself does not become a unit of sale. Once empty, the crates do not become waste: they are resealed, stacked and collected by the provider, who transports them to industrial washing centres. Here, each container passes through a sanitisation tunnel at 60\u201365 \u00b0C using specialised detergents, is inspected visually and instrumentally (for residues and structural integrity) and, if compliant, is returned to circulation. If it is damaged beyond repair, it is sent for mechanical recycling to produce new RPCs. For the manufacturer, there are three benefits: they do not have to invest in their own containers, they do not incur disposal costs, and they reduce damage to goods by 98 per cent compared with cardboard. For the supermarket, the benefit is operational: fewer returns, higher stock turnover and a verifiable sustainable image, without affecting the packaging that the consumer purchases.<\/p>\n\n\n\n

Regulatory compliance<\/strong><\/h2>\n\n\n\n

The second trend is the transformative impact of European regulations<\/strong>, primarily the PPWR<\/a><\/strong>, which will come into force in August 2026. The regulation imposes eco-design requirements: packaging must be recyclable, free from hazardous substances and contain a minimum percentage of recycled material. Reuse targets are forcing large-scale retailers and manufacturers to rethink their logistics models. Extended Producer Responsibility (EPR) extends producers\u2019 responsibility for the end-of-life management of packaging across the whole of the EU, with progressive penalties for those who fail to comply. For companies, the risk is not merely financial: non-compliance leads to exclusion from tenders, reputational damage and a loss of market share. RPC-based pooling systems, which already comply with these requirements thanks to third-party certifications and regular audits, provide a \u2018turnkey\u2019 solution for complying with the law without the need for internal efforts, and without altering the retail packaging that consumers are familiar with.<\/p>\n\n\n\n

Pooling models<\/strong><\/h2>\n\n\n\n

The third trend is the rise of pooling and Packaging as a Service<\/strong> (PaaS) as strategic models, rather than merely technical alternatives. Instead of purchasing single-use containers, operators hire RPCs from specialist providers, who handle collection, industrial washing, quality control and redistribution. This circular approach eliminates capital expenditure, reduces administrative burdens and ensures regulatory compliance without the need for internal resources. For SMEs, which are often held back by barriers to entry, pooling democratises sustainability: all they need to do is sign up to the service, follow operational protocols and benefit from economies of scale. The result is a supply chain that is more agile, resilient and aligned with EU objectives.<\/p>\n\n\n\n

Intelligence<\/strong><\/h2>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n

The fourth trend is smart packaging<\/strong>, enabled by digital technologies such as QR codes<\/strong>, RFID <\/strong>and the IoT<\/strong> (Internet of Things). Tracking as a Service (TaaS) platforms monitor every container in real time, from the field to the shelf, making it possible to optimise logistics routes and prevent losses.<\/p>\n\n\n\n

End-to-end traceability is crucial for food safety: in the event of non-compliance or contamination, the affected batch can be identified almost instantly, limiting the impact and protecting consumers. For large-scale retailers, this means reducing returns, improving stock turnover and offering transparency to the end customer, who is increasingly concerned about provenance and sustainability. In a modern pooling system, every RPC has a unique digital identity: by scanning the code with a smartphone, a logistics operator can view the washing history, current location and intended destination, whilst a quality manager can access data on the food safety compliance of the item in question.<\/p>\n\n\n\n

Automation and AI<\/strong><\/h2>\n\n\n\n

The fifth trend is integration with automation and artificial intelligence<\/strong>. Collaborative robots (cobots) handle the loading and unloading of RPCs at distribution centres, whilst predictive algorithms optimise return flows, reducing downtime and transport costs. Digital platforms integrate IoT, AI and blockchain data to create a digital twin of the supply chain, enabling scenarios to be simulated, bottlenecks to be identified and performance to be continuously improved. These systems are no longer the exclusive preserve of large players: thanks to pooling, SMEs too can access advanced technologies without having to make prohibitive investments.<\/p>\n\n\n\n

Corrugated cardboard<\/strong><\/h2>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n

The sixth and final trend concerns the structural limitations of corrugated cardboard<\/strong>, which is still perceived as \u2018green\u2019 but poses particular problems in damp environments. Cardboard absorbs moisture, loses its rigidity and encourages the growth of mould and microbiological contamination, thereby increasing the risk of goods being discarded. In sectors such as fruit and vegetables and fresh produce, where humidity and temperature fluctuations are common, reusable RPCs offer a superior hygienic barrier, maintaining integrity and safety for over one hundred cycles.<\/p>\n\n\n\n

Even in the area of primary and secondary packaging<\/strong> \u2013 the packaging that consumers see and touch at the point of purchase \u2013 the trend is towards a gradual shift towards greater recyclability, a reduction in critical substances, and packaging that is recognisably sustainable. According to a global McKinsey survey conducted in 2025 among over 11,000 consumers in 11 countries, around 40 per cent of shoppers are willing to pay a small premium for packaging recognised as more sustainable, whilst around 37 per cent state that recyclability is the most important sustainability factor when choosing packaging. Claims such as \u2018PFAS-free\u2019, \u2018100% recyclable\u2019 or \u2018reusable\u2019 are no longer merely marketing options, but minimum requirements for remaining competitive. For the Italian large-scale retail sector, which recorded growth in fresh produce sales in the first six months of 2025 (+4.3% for fruit, +5.8% for vegetables, according to the Coop 2025 Report), adopting RPC systems means meeting market expectations, reducing waste and improving margins, without changing the packaging that customers see and buy. All things considered, the trends point to a future where food transport packaging is circular, smart and standardised. And reusable containers offer a practical solution, operating \u2018behind the scenes\u2019 of the supply chain.<\/p>\n\n\n\n

2026 is <\/strong>not the year <\/strong>of a mere update, but of a systemic revolution<\/strong> that starts with logistics and indirectly extends all the way to the shopping trolley.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Article from the September issue of the magazine \u201cMacchine Alimentari\u201d<\/strong> <\/span><\/a><\/div>\n\n\n\n

<\/p>\n\n\n\n

Click here to subscribe<\/strong><\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

2026 marks a turning point for food packaging: no longer merely a container, but a strategic tool for reducing waste, complying with stringent regulations and meeting the needs of increasingly demanding consumers<\/p>\n","protected":false},"author":3836,"featured_media":242717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21116,20579],"tags":[23143,23144,23145],"tipologia":[],"coauthors":[23142],"class_list":["post-242728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-sustainability","tag-packaging-terziario","tag-ppwr","tag-retail-packaging"],"acf":[],"yoast_head":"\nRetail packaging: a time for taking stock and innovation - Alimentibevande.it<\/title>\n<meta name=\"description\" content=\"2026 marks a turning point for packaging: no longer merely a container, but a strategic tool for reducing waste\" 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