{"id":242679,"date":"2026-10-23T09:21:32","date_gmt":"2026-10-23T07:21:32","guid":{"rendered":"https:\/\/www.alimentibevande.it\/uncategorized\/biologico-negli-usa-e-mainstream-e-il-made-in-italy-puo-crescere\/"},"modified":"2026-10-23T09:51:42","modified_gmt":"2026-10-23T07:51:42","slug":"organic-its-mainstream-in-the-us-and-made-in-italy-has-room-to-grow","status":"publish","type":"post","link":"https:\/\/www.alimentibevande.it\/en\/imbottigliamento\/beverages\/organic-its-mainstream-in-the-us-and-made-in-italy-has-room-to-grow\/","title":{"rendered":"Organic: it\u2019s mainstream in the US, and \u2018Made in Italy\u2019 has room to grow"},"content":{"rendered":"\n<p>The United States remains the world\u2019s leading market for organic products, with <strong>sales of \u20ac60.4 billion <\/strong>in the latest survey, <strong>up 105.8% compared to 2014<\/strong>. According to the new <strong>USA Consumer Survey<\/strong><sup data-fn=\"8392eb3e-3ca7-48a4-af23-0680d43942af\" class=\"fn\"><a href=\"#8392eb3e-3ca7-48a4-af23-0680d43942af\" id=\"8392eb3e-3ca7-48a4-af23-0680d43942af-link\">1<\/a><\/sup><strong> conducted by Nomisma as part of the <\/strong><a href=\"https:\/\/staging.ita.bio\/\"><strong>ITA.BIO<\/strong><\/a> platform, <strong>54% of US consumers buy organic products at least once a week<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><a href=\"https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/10\/attributi_associati_al_biologico_ita.bio_.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/10\/attributi_associati_al_biologico_ita.bio_-1024x575.png\" alt=\"\" class=\"wp-image-242662\" style=\"aspect-ratio:1.7809315106612404;width:466px;height:auto\" srcset=\"https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/10\/attributi_associati_al_biologico_ita.bio_-1024x575.png 1024w, https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/10\/attributi_associati_al_biologico_ita.bio_-300x168.png 300w, https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/10\/attributi_associati_al_biologico_ita.bio_-768x431.png 768w, https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/10\/attributi_associati_al_biologico_ita.bio_.png 1040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>The survey also highlights significant opportunities for Bio Made in Italy. 43% of <strong>consumers have bought an organic Made in Italy food product at least once in the past year<\/strong>. This result is also underpinned by our country\u2019s strong reputation: <strong>Italy ranks first in terms of perceived safety and quality standards for organic products<\/strong>, as indicated by <strong>56% of US consumers<\/strong>, ahead of France and Canada.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Organic \u2018Made in Italy\u2019: the potential lies in visibility and brand recognition<\/h2>\n\n\n\n<p>However, Italy\u2019s strong position does not remove certain barriers to growth. Among organic consumers who do not buy Italian organic products, <strong>40% consider the price to be too high<\/strong>, <strong>37% say they cannot find them in their usual shopping outlets<\/strong>, while <strong>30% report difficulties in distinguishing or identifying them on shop shelves or in restaurants<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><a href=\"https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/10\/ruolo_del_biologico_nel-made_in_Italy_ita.bio_.png\"><img decoding=\"async\" width=\"1016\" height=\"571\" src=\"https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/10\/ruolo_del_biologico_nel-made_in_Italy_ita.bio_.png\" alt=\"\" class=\"wp-image-242664\" style=\"aspect-ratio:1.779384166261208;width:447px;height:auto\" srcset=\"https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/10\/ruolo_del_biologico_nel-made_in_Italy_ita.bio_.png 1016w, https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/10\/ruolo_del_biologico_nel-made_in_Italy_ita.bio_-300x169.png 300w, https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/10\/ruolo_del_biologico_nel-made_in_Italy_ita.bio_-768x432.png 768w\" sizes=\"(max-width: 1016px) 100vw, 1016px\" \/><\/a><\/figure>\n\n\n\n<p>The recognisability of origin is therefore a key factor: 82%<strong> of consumers believe that a dedicated \u201cBiologico Italiano\u201d logo, capable of identifying organic products with 100% Italian ingredients, could encourage them to buy them<\/strong>. <\/p>\n\n\n\n<p>The willingness to pay a premium price is also significant: compared with an equivalent American organic product<strong>, 74% of respondents would be willing to pay more for an Italian organic product<\/strong>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Organic wine: Italy is the leading supplier to the US<\/h2>\n\n\n\n<p>Italy\u2019s position in the organic wine sector is particularly strong. In 2025, the United States imported <strong>\u20ac35.6 million worth of Italian organic wine<\/strong>, and in the first eight months of 2026, the value had already risen by<strong> 2.2% compared to the same period in 2025<\/strong>.<\/p>\n\n\n\n<p>With a <strong>51% share by value<\/strong>, Italy is the <strong>leading exporter of organic wine to the United States<\/strong>, well ahead of its main competitors.<\/p>\n\n\n\n<p>This figure is particularly significant in a rapidly changing wine market, characterised by a decline in volumes and a growing focus on health. In 2025, US wine consumption fell to <strong>31.9 million hectolitres<\/strong>, down <strong>10% on 2019<\/strong>, while interest in innovative and lower-alcohol products is growing.<\/p>\n\n\n\n<p>However, the survey conducted by Nomisma shows that Bio Made in Italy continues to have strong appeal: <strong>19% of consumers already drink Italian organic wine<\/strong>, and 71% of them <strong>consider Italian organic wine superior to American or French<\/strong> wine, especially in terms of taste, grape varieties and wine culture. Even among those who do not yet buy it, almost 1 in 2 consumers recognise this superiority.<\/p>\n\n\n\n<p>The outlook for the future also remains positive overall: <strong>1\/3 of current users expect to increase their consumption of Italian organic wine over the next 2-3 years<\/strong>, while among non-users, <strong>25% say they might start consuming it<\/strong>.<\/p>\n\n\n\n<p>Italian restaurants are a key channel for attracting new consumers: 64% of <strong>non-users would be willing to try a bottle of Italian organic wine in an Italian restaurant if it was recommended on the menu or by the waiting staff.<\/strong> <\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n<ol class=\"wp-block-footnotes\"><li id=\"8392eb3e-3ca7-48a4-af23-0680d43942af\">A survey of 1,000 people responsible for household food shopping, aged between 18 and 65, living in the states of New York and California. <a href=\"#8392eb3e-3ca7-48a4-af23-0680d43942af-link\" aria-label=\"Jump to footnote reference 1\">\u21a9\ufe0e<\/a><\/li><\/ol>","protected":false},"excerpt":{"rendered":"<p>Over the past year, 43 per cent of US consumers have purchased at least one \u2018Bio Made in Italy\u2019 product. Quality, brand recognition and availability across retail channels are the key drivers for accelerating its uptake. In this context, Italy is the leading exporter of organic wine to the US<\/p>\n","protected":false},"author":3836,"featured_media":242685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"[{\"content\":\"A survey of 1,000 people responsible for household food shopping, aged between 18 and 65, living in the states of New York and California.\",\"id\":\"8392eb3e-3ca7-48a4-af23-0680d43942af\"}]"},"categories":[20574,21116,20653],"tags":[20969,23132,21695],"tipologia":[],"coauthors":[21320],"class_list":["post-242679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beverages","category-featured","category-imbottigliamento","tag-organic","tag-us-exports","tag-wine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Organic: it\u2019s mainstream in the US, and 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