{"id":242432,"date":"2026-10-20T16:25:14","date_gmt":"2026-10-20T14:25:14","guid":{"rendered":"https:\/\/www.alimentibevande.it\/uncategorized\/aceto-balsamico-di-modena-igp-come-riconoscerlo-giocando\/"},"modified":"2026-10-20T16:33:15","modified_gmt":"2026-10-20T14:33:15","slug":"balsamic-vinegar-of-modena-pgi-how-to-recognise-it-through-play","status":"publish","type":"post","link":"https:\/\/www.alimentibevande.it\/en\/imbottigliamento\/balsamic-vinegar-of-modena-pgi-how-to-recognise-it-through-play\/","title":{"rendered":"Balsamic Vinegar of Modena PGI: how to recognise it, through play"},"content":{"rendered":"\n<p>In addition to protecting the designation, the <strong><a href=\"https:\/\/www.consorziobalsamico.it\/?lang=en\">Consorzio Tutela Aceto Balsamico di Modena<\/a><\/strong> (Balsamic Vinegar of Modena Protection Consortium) promotes new tools to help consumers correctly identify Balsamic Vinegar of Modena PGI.<\/p>\n\n\n\n<p>These include <strong>\u201c<\/strong><a href=\"https:\/\/game.consorziobalsamico.it\/\"><strong>Modena Balsamic Genius<\/strong><\/a><strong>\u201d, the new educational gaming web app<\/strong> designed to help consumers learn about the features that identify the certified product and distinguish it from generic or lookalike products. The underlying principle is to learn to recognise authentic Balsamic Vinegar of Modena PGI through play.<\/p>\n\n\n\n<p>Through a digital journey comprising games, challenges and missions, users are personally invited to observe, choose, recognise and test their knowledge. The game thus becomes a tool for education and awareness, capable of making content related to the certification, label and identity of Balsamic Vinegar of Modena PGI accessible and easy to understand. <\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><a href=\"https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/10\/modena_balsamic_genius-1-scaled.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/10\/modena_balsamic_genius-1-1024x683.jpg\" alt=\"\" class=\"wp-image-242428\" style=\"aspect-ratio:1.5000146485805526;width:454px;height:auto\" srcset=\"https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/10\/modena_balsamic_genius-1-1024x683.jpg 1024w, https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/10\/modena_balsamic_genius-1-300x200.jpg 300w, https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/10\/modena_balsamic_genius-1-768x512.jpg 768w, https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/10\/modena_balsamic_genius-1-1536x1024.jpg 1536w, https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/10\/modena_balsamic_genius-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>The aim is <strong>to raise consumer awareness and, through education, contribute to protecting the product\u2019s geographical identity<\/strong>. A project that uses the language of games and digital tools to make it easier and more straightforward to learn about the elements that distinguish a certified designation.<\/p>\n\n\n\n<p>Abroad (particularly in North America and in some parts of Europe), unregulated industrial condiments that misuse the word \u201cbalsamic\u201d are taking away substantial market share from Italian producers. In the United States, industry estimates indicate that as many as nine out of ten bottles generically labelled as balsamic vinegar are not the genuine Aceto Balsamico di Modena PGI.<\/p>\n\n\n\n<p>\u201c<em>Protecting authenticity also depends on consumers\u2019 ability to recognise what sets a certified product apart. <\/em><em>With \u201cModena Balsamic Genius\u201d, we wanted to turn this principle into a simple and engaging experience that enables people to become more aware through play. <\/em><em>Knowledge is, in fact, one of the most important tools for protecting a designation and the heritage of history, culture and expertise that it represents<\/em>,\u201d says <strong>Cesare Mazzetti, President of the Consorzio Tutela Aceto Balsamico di Modena<\/strong>. <em>With this project, we want to strengthen our dialogue with consumers through a digital language that can also bring younger generations closer to the culture of Balsamic Vinegar of Modena PGI and, above all, provide them with the tools to recognise its authenticity<\/em>.\u201d<\/p>\n\n\n\n<p>The web app is also conceived as an evolving project. Further developments are planned, starting with the introduction of the <strong>English-language version<\/strong> and the addition of new games dedicated to the <strong>history of Balsamic Vinegar of Modena<\/strong>, with the aim of progressively expanding the content and the learning journey about the product.<\/p>\n\n\n\n<p>To support the activities aimed at enhancing and promoting Balsamic Vinegar of Modena PGI, the Consortium is currently also involved in the project \u201c<strong>Balsamic Vinegar of Modena PGI \u2013 A unique product from a unique land<\/strong>\u201d, developed in Italy and Germany and co-funded by the European Union, with the aim of promoting awareness and recognition among consumers of products bearing a certified quality label. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Protection Consortium is promoting new tools to help consumers correctly identify certified products, such as the new gaming app \u2018Modena Balsamic Genius\u2019<\/p>\n","protected":false},"author":3836,"featured_media":242427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20653,20654],"tags":[21840,23127],"tipologia":[],"coauthors":[21320],"class_list":["post-242432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imbottigliamento","category-oil-and-vinegar","tag-aceto-balsamico-di-modena-igp","tag-modena-balsamic-genius"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Balsamic Vinegar of Modena PGI: how to recognise it, through play - Alimentibevande.it<\/title>\n<meta name=\"description\" content=\"The Protection Consortium is promoting the \u2018Modena Balsamic Genius\u2019 gaming app to help consumers identify the product correctly\" \/>\n<meta name=\"robots\" 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