{"id":241956,"date":"2026-10-09T13:34:29","date_gmt":"2026-10-09T11:34:29","guid":{"rendered":"https:\/\/www.alimentibevande.it\/uncategorized\/stati-generali-24-a-valore-per-i-distributori-di-bevande-nel-2026\/"},"modified":"2026-10-09T13:49:22","modified_gmt":"2026-10-09T11:49:22","slug":"stati-generali-2-4-in-value-for-beverage-distributors-in-2026","status":"publish","type":"post","link":"https:\/\/www.alimentibevande.it\/en\/featured\/stati-generali-2-4-in-value-for-beverage-distributors-in-2026\/","title":{"rendered":"Stati Generali: +2.4% in value for beverage distributors in 2026"},"content":{"rendered":"\n

The Italian Food & Beverage market looks to the future amidst signs of resilience, more selective consumption patterns, and new challenges for the entire supply chain. These insights emerged from the “Stati Generali del Mercato Food & Beverage in Italia 2026<\/strong>” (2026 Food & Beverage Market Summit)\u2014an event focused on the theme “New supply chain challenges: declining consumption and shifting demand<\/strong>“. Promoted by Italgrob<\/a> (the Italian Federation of Ho.Re.Ca. Distributors<\/strong> and a Confindustria member), the summit took place today in Milan, attended by key supply chain players and top representatives from industry associations. The meeting centered on sector outlooks and the strategies needed to navigate a landscape where innovation, operational efficiency, an understanding of consumer needs, and collaboration among supply chain stakeholders are essential to driving market growth.<\/p>\n\n\n\n

The beverage market: rising revenue<\/strong><\/h2>\n\n\n\n

The\u00a0turnover of the Beverage sector<\/strong>\u00a0is\u00a0over\u00a0\u20ac22 billion<\/strong>. This is the sum of the turnover of the channels to the point of consumption, an estimate of the annual turnover for 2026.
According to data presented by\u00a0Circana<\/strong>, in 2026 the Italian beverage market showed a moderately positive trend in terms of turnover:\u00a0+2.4% for Beverage Distributors, +3.4% for Cash & Carry and +1.4% for Large-Scale Retail<\/strong>. This performance was underpinned by a particularly favourable environment, characterised by a very strong tourist season and an exceptionally hot summer, which helped to boost demand in numerous Beverage categories.\u00a0The Beverage sector recorded volume growth of over 2%, driven mainly by water, which is confirmed as the main market driver and accounts for more than 50% of total volumes.<\/strong> Carbonated drinks, energy drinks, beer and alcoholic aperitifs also made a positive contribution. This picture is also reflected in innovation trends. Growth in 2026 was mainly driven by established products and those already on the market, while innovation is showing signs of slowing down. The top\u00a0100 SKUs generate over 36% of total turnover<\/strong>, confirming a market that is strongly driven by leading brands and products.<\/p>\n\n\n\n

Prices and inflationary pressure<\/strong><\/h2>\n\n\n\n

At the same time, the inflationary pressures that had characterised previous years are now decidedly less pronounced in the Beverage sector. Against a backdrop of overall Italian inflation of\u00a04.2% in September 2026<\/strong>, the Beverage sector is experiencing more subdued trends, thanks to the supply chain’s ability to absorb a significant proportion of cost pressures without passing them on in full to the final point of sale and the consumer. The cost of living, energy costs and geopolitical tensions remain the main areas of concern, and\u00a0two out of three consumers say that their financial situation affects how often and how they spend in bars, restaurants and other venues<\/strong>.<\/p>\n\n\n\n

Climate and new demand variability<\/strong><\/h2>\n\n\n\n

Climate change is no longer merely an external variable but a structural factor demanding a supply chain that is more resilient, agile, and prepared to handle greater operational complexity. In this context, inventory, logistics flows, decision-making speed, product availability, and service levels are becoming increasingly critical factors. The supply chain must therefore strengthen its ability to anticipate demand and ensure operational continuity across the entire value chain. Regarding consumers, data presented by Formind <\/strong>points to a complex outlook for 2026, characterized by diverse and often conflicting trends. Rising living costs do not eliminate the desire to dine out, but they do raise expectations. The breakdown of traditional consumption patterns, the search for a balance between needs and spending, a focus on ethics and sustainability, and the interplay between the needs of the business operator and the consumer are all contributing to the creation of a new “service engineering.”<\/p>\n\n\n\n

TradeLab\u2019s analysis of out-of-home consumption<\/strong><\/h2>\n\n\n\n

In the first 8 months of 2026, the market showed a slight contraction:\u00a0visits fell by 0.6%,<\/strong>\u00a0continuing a downward trend that was already evident in 2025 (-1.1%). Value also showed a slight contraction (-0.2%). In this scenario, the out-of-home consumer becomes more selective. In terms of consumption occasions, the\u00a0growth\u00a0in lunchtime visits (+1.7%)\u00a0is confirmed, even in the first 8 months of 2026,<\/strong>\u00a0while the evening aperitif (-3.1%)\u00a0and the \u201cafter-dinner and late-night\u201d occasions remain\u00a0in decline<\/strong>. In terms of channels, the growth in\u00a0visits to\u00a0chain restaurants has come to a halt (0.04%).<\/strong>\u00a0Independent restaurants are also broadly stable, but increasingly polarised, with\u00a0high-end restaurants growing (+2.9%)\u00a0<\/strong>and low- and mid-range restaurants declining, confirming that the search for quality that is also \u201caffordable\u201d remains a key driver of market growth. From the generational perspective,\u00a0Gen Z is making a comeback, with visits\u00a0<\/strong>up\u00a0on last year\u00a0(+1.5%),<\/strong>\u00a0while Gen X’s patronage of bars\u00a0and restaurants is falling significantly (-4%)<\/strong>.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

According to Antonio Portaccio, President of Italgrob<\/strong>: “It is no longer enough to simply analyze what is happening; we must decide how to tackle it and what role we wish to play in shaping the future. The food and beverage sector is not merely a linear supply chain but an interdependent ecosystem where price cannot be the sole basis for competition\u2014we must refocus on value. Faced with geopolitical challenges, the rising cost of living, and a contraction in consumption that is transforming household habits, we cannot afford to react as fragmented segments. The HoReCa distributor of tomorrow must evolve, increasingly becoming a manager, a consultant, and a professional capable of combining technological innovation with deep human relationships. We aim to build a professional community founded on three essential pillars: training, skills, and collaboration to create a unified system. Resilience helps us overcome crises, but building the future requires vision. Italgrob intends to shoulder this responsibility\u2014interpreting change, supporting businesses, and fostering a constructive dialogue with institutions and the entire supply chain. The real challenge today is not determining whether our sector will change, but deciding whether we want to passively undergo that change or have the courage to lead it. Italgrob wants to be present\u2014not merely to capture a snapshot of the future, but to begin building it together<\/em>“.<\/p>\n\n\n\n

During the event, the official preview of the International Ho.Re.Ca. Meeting<\/strong>\u00a0and\u00a0Beer&Food Attraction\u00a02027<\/strong><\/a> was presented, with news about the upcoming editions of the events. <\/p>\n\n\n\n

According to Corrado Peraboni, CEO of Italian Exhibition Group (IEG)<\/strong>: \u201cThe partnership between Italgrob and Italian Exhibition Group confirms its strategic value and its ability to support the evolution of the entire HoReCa sector. The 16th edition of the International HoReCa Meeting\u2014which the Rimini Exhibition Centre will once again host as part of Beer&Food Attraction from February 21 to 23, 2027\u2014marks another step forward in a shared journey that has grown stronger and richer over the years. The integration of IHM with Beer&Food Attraction, alongside the growth of Mixology Attraction\u2014with its focus on the world of mixology and products for the bar and beverage industry\u2014reinforces Rimini\u2019s role as a key hub for out-of-home professionals and the entire Food & Beverage supply chain. Beer&Food Attraction and the International HoReCa Meeting thus confirm their status as premier venues for dialogue, networking, and in-depth analysis regarding industry transformations and future strategies. We are proud to continue this journey alongside Italgrob and to reaffirm Beer&Food Attraction as the home of HoReCa\u2014a meeting point for the entire Food & Beverage supply chain<\/em>\u201d.<\/p>\n\n\n\n

According to Alessandro Fontana, Director of the Confindustria Research Centre<\/strong>: \u201c2026 is turning out better than we anticipated back in March and April, given the events that have unfolded since then. However, the worst may still be to come: the latter part of the year is likely to be difficult, and the effects of the crisis could spill over into 2027, a year that already presents significant risks. Much will depend on how the situation evolves over the coming weeks. The primary risk concerns the cost of energy commodities, which is heavily influenced by the Gulf war and the resulting price pressures. Globally, we lack sufficient long-term energy independence to withstand a prolonged crisis without consequences. We hope the situation normalizes as soon as possible; otherwise, we risk sharp price hikes and a renewed surge in inflation, along with all the resulting economic repercussions. Inflation is already high, and there is a danger it could rise very rapidly<\/em>\u201d.<\/p>\n\n\n\n

\u201cThe 2026 outcome cannot be viewed as a final destination<\/em>\u201d, emphasizes Dino Di Marino, Director General of Italgrob<\/strong>. \u201cThe supply chain is facing a pivotal moment and requires conditions that foster business growth and investment capacity. At this stage, it is crucial to strengthen the competitiveness of industry players and support the value generated throughout the entire chain. Alongside investments and efficiency, we need a fiscal and regulatory framework that does not hinder business development and enables producers, distributors, and points of consumption to resume investing with greater confidence. However, the transformations ahead cannot be tackled solely through new tools; we must invest in people, skills, and the sector\u2019s capacity to evolve. Competitiveness will increasingly depend on the quality of skills and the ability of entrepreneurs and managers to interpret and navigate change. This challenge cannot be met by individual players alone: \u200b\u200bwe must become increasingly adept at working as a unified system\u2014sharing experiences, knowledge, and best practices, and jointly building concrete responses to the challenges ahead. This is the true strength of the supply chain and the prerequisite for making a tangible contribution to shaping its future<\/em>\u201d.<\/p>\n\n\n\n

The following took part in the event:\u00a0Alessandro Fontana<\/strong><\/strong>, Director of the Confindustria Research Centre;\u00a0Bruna Boroni<\/strong><\/strong>, Director of Industry Away From Home at TradeLab;\u00a0Giorgio Santambrogio<\/strong><\/strong>, Vice President of Federdistribuzione;\u00a0Vittorio Cino<\/strong><\/strong>, Director of Centromarca;\u00a0Daniele Gilli<\/strong><\/strong>, Managing Director of Circana;\u00a0Paolo Antonini<\/strong><\/strong>, Senior Director of Client Sales & Insight at Circana;\u00a0Giangiacomo Pierini<\/strong><\/strong>, President of Assobibe;\u00a0Federico Sannella<\/strong><\/strong>, President of Assobirra;\u00a0Enrico Zoppas<\/strong><\/strong>, President of Mineracqua;\u00a0Leonardo Vena<\/strong><\/strong>, President of the Spirits Group at Federvini;\u00a0Antonio Faralla<\/strong><\/strong>, CEO of Formind;\u00a0Riccardo Orlandi<\/strong><\/strong>, President of AIGRIM \u2013 FIPE;\u00a0Andrea Arizzi<\/strong><\/strong>, Sales Director of The Fork Italia;\u00a0Pietro Protti<\/strong><\/strong>, Sales Director of Partesa;\u00a0Francesco Fiorese<\/strong><\/strong>, Co-Managing Partner of Simon-Kucher & Partners;\u00a0Febo Leondini<\/strong><\/strong>, President of AFDB and\u00a0Carmen Zeolla<\/strong><\/strong>, Exhibition Manager of Beer&Food Attraction.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Italgrob convened the “States General” of the Food & Beverage market. The beverage sector is recording volume growth of over 2%, driven primarily by water. Carbonated drinks, energy drinks, beer, and alcoholic aperitifs are also making positive contributions<\/p>\n","protected":false},"author":3836,"featured_media":241951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20574,21116,20653],"tags":[23040,23037],"tipologia":[],"coauthors":[21320],"class_list":["post-241956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beverages","category-featured","category-imbottigliamento","tag-food-beverage-market-summit","tag-italgrob"],"acf":[],"yoast_head":"\nStati Generali: +2.4% in value for beverage distributors in 2026 - Alimentibevande.it<\/title>\n<meta name=\"description\" content=\"Food & Beverage Market Summit: beverages record volume growth of over 2%, driven primarily by water. 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