{"id":241512,"date":"2026-10-02T12:04:31","date_gmt":"2026-10-02T10:04:31","guid":{"rendered":"https:\/\/www.alimentibevande.it\/uncategorized\/il-made-in-italy-sempre-protagonista\/"},"modified":"2026-10-02T12:18:42","modified_gmt":"2026-10-02T10:18:42","slug":"made-in-italy-always-takes-centre-stage","status":"publish","type":"post","link":"https:\/\/www.alimentibevande.it\/en\/featured\/made-in-italy-always-takes-centre-stage\/","title":{"rendered":"\u2018Made in Italy\u2019 always takes centre stage"},"content":{"rendered":"\n

Food and beverage companies represent the very best of \u2018Made in Italy<\/strong>\u2019, and every trade fair is an opportunity for growth, keeping up to date and engaging with global demand. This is the view of Andrea Salati Chiodini<\/strong>, president of Assofoodtec<\/a><\/strong>, whom we interviewed at Cibus Tec<\/a><\/strong>.<\/p>\n\n\n\n

Do you think that events such as Cibus Tec can help the domestic food and drink market to grow?<\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

I always welcome trade fairs dedicated to the sector, and Cibus Tec is no exception: it is a valuable event for Italian food machinery companies, offering visibility and valuable international contacts. Our sector has long operated within a well-established system of international events, the result of relationships built up over the years and collaborative partnerships that the food industry associations belonging to Anima Confindustria<\/a> continue to nurture with care. It is therefore natural that our representation strategy should prioritise the promotion of that network, whilst fully recognising the contribution that an event such as Cibus Tec can make to the sector\u2019s growth.<\/p>\n\n\n\n

New technologies, artificial intelligence, environmental sustainability: how do your member companies fare in these areas?<\/strong><\/p>\n\n\n\n

In various sectors of the food technology industry represented by Anima Confindustria, artificial intelligence<\/strong> is driving the gradual digitalisation of production processes, with the aim of automating systems whilst also making them smarter. Some companies are utilising new AI systems in customer relationship management, through virtual assistants that provide initial support to users. However, there are still a number of companies that are tailoring the adoption of these technologies to the specific characteristics of their products. Indeed, the sector is experiencing innovation in different ways depending on the applications and sub-sectors involved. In professional coffee machines, for example, systems collect and interpret data, helping operators to control the variables that influence coffee quality. The integration between the espresso machine and the coffee grinder is a concrete example, enabling real-time micro-adjustments to be made to maintain consistent quality whilst adapting to changes in the environment and raw materials. In commercial refrigeration too (represented by Assocold), we see concrete examples of technologies and products that use AI for better control of temperature and products; however, in other sectors of food machinery (such as slicers or mincers, for example), it is more difficult to find concrete examples.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

In this context, technology does not replace the operator, but enhances their skills by providing tools for more informed decision-making and by fostering creativity and professionalism. The issue of energy naturally forms part of this same drive for efficiency; it is now a cross-cutting priority, supported by initiatives such as Transizione 5.0, an incentive scheme with great potential, which has, however, seen actual uptake fall far short of expectations, partly due to the complexity of the checks required. Craft businesses, on the other hand, remain more cautious, often influenced precisely by the practical accessibility of the available incentives.<\/p>\n\n\n\n

From Assofoodtec\u2019s unique vantage point, how would you describe the economic situation that Italian companies are currently facing due to factors beyond their control?<\/strong><\/p>\n\n\n\n

The period our businesses are currently facing is highly complex, characterised by external factors that have nothing to do with industrial competitiveness: geopolitical tensions, instability in the commodities markets, and high and constantly fluctuating energy costs. It is a scenario that requires companies to adapt constantly, often at the expense of medium-term planning. In this scenario, already fraught with significant uncertainties, we are unfortunately also seeing the emergence of unfair market practices that go beyond geopolitical factors. Indeed, there are still companies from the Far East and other non-EU regions exporting machinery that does not comply with the strict regulations in force<\/strong>, creating both unfair competition (which threatens market stability) and serious safety risks.<\/p>\n\n\n\n

And what does the Association do to help them?<\/strong><\/p>\n\n\n\n

Assofoodtec\u2019s role within the Anima Confindustria network is twofold: to ensure authoritative representation for the protection and promotion of the sector<\/strong>; and to provide members with practical tools to break out of isolation and defend the value of \u2018Made in Italy\u2019<\/strong>. Thanks to the Federation\u2019s strength and extensive reach, our companies can rely on the strategic support of qualified partners such as Dogana Facile and Easyfrontier \u2013 essential assets for navigating the complexities of customs regulations, managing the challenges of import and export, and monitoring the flow of incoming goods. This is complemented by close and ongoing collaboration with key institutions such as INAIL and an active, proactive presence within technical and regulatory forums, at both European and national levels, where the rules governing our market are decided. We cannot directly influence external macroeconomic factors or resolve international tensions, but it is our duty to act as a shield and a catalyst for our member companies\u2019 businesses. Through a service providing timely market intelligence, the delivery of training programmes focused on regulatory compliance, and the organisation of regular B2B networking events, we work daily to ensure that our member companies navigate this complex phase with greater awareness.<\/p>\n\n\n\n

What are the main uncertainties and challenges that Italian food and beverage companies face in competing on the international stage?<\/strong><\/p>\n\n\n\n

The greatest uncertainties today stem from factors beyond the control of businesses. The crisis in the Strait of Hormuz is the most recent example: the blockage of one of the world\u2019s most strategic energy corridors caused oil and natural gas prices to soar for several weeks, with direct effects on our companies\u2019 production costs and logistics. Italy, due to its heavy reliance on imported gas, is paying a particularly high price in terms of competitiveness, with energy bills among the highest in Europe, especially for the manufacturing sector. Added to this are the costs of maritime transport and insurance, which have also risen significantly. It is not only direct energy supplies that are bearing the brunt of this instability, but also the entire materials supply chain. For example, there have been significant increases in the costs of resins and plastics<\/strong> \u2013 all petroleum derivatives \u2013 which are widely used across various industrial sectors, including the food industry, both for machine components and for packaging. This surge in raw material prices is placing a further strain on our manufacturers\u2019 operating margins, adding yet another source of uncertainty to an already tense situation. It is a situation that makes it even more urgent to invest in energy efficiency and the diversification of supply chains, so as not to passively suffer the effects of shocks that originate thousands of kilometres away from us.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Article from the October issue of the magazine \u201cMacchine Alimentari\u201d<\/strong>[\/su_button<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/span><\/a><\/div> To continue reading, click here and subscribe<\/strong><\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

The Cibus Tec trade fair, which will take place in Parma from 27 to 30 October, is an event that draws international attention to the world of food technology. It provides a showcase for the food and drink sector<\/p>\n","protected":false},"author":3836,"featured_media":241510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21116,20657,20572],"tags":[22899,22898,22748],"tipologia":[],"coauthors":[16402],"class_list":["post-241512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-macchine-alimentari-en","category-technology","tag-andrea-salati-chiodini","tag-assofoodtec","tag-cibus-tec"],"acf":[],"yoast_head":"\n\u2018Made in Italy\u2019 always takes centre stage - Alimentibevande.it<\/title>\n<meta name=\"description\" content=\"The Cibus Tec 2026 trade fair is an event that draws international attention to the world of food technology\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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