{"id":240885,"date":"2026-09-22T10:01:36","date_gmt":"2026-09-22T08:01:36","guid":{"rendered":"https:\/\/www.alimentibevande.it\/uncategorized\/donne-e-birra-i-risultati-della-prima-indagine-nazionale\/"},"modified":"2026-09-22T10:11:04","modified_gmt":"2026-09-22T08:11:04","slug":"women-and-beer-the-results-of-the-first-national-survey","status":"publish","type":"post","link":"https:\/\/www.alimentibevande.it\/en\/imbottigliamento\/beer-area\/women-and-beer-the-results-of-the-first-national-survey\/","title":{"rendered":"Women and beer: the results of the first national survey"},"content":{"rendered":"\n<p>Women who are well-educated, highly qualified and occupy key roles throughout the supply chain, yet who are still, in many cases, forced to contend with stereotypes, difficulties in having their professional expertise recognised, and sexist behaviour.<\/p>\n\n\n\n<p>This is the picture that emerges from the first national survey dedicated to women working in the Italian beer sector, initiated by the <strong><a href=\"https:\/\/ledonnedellabirra.org\/\">Le Donne della Birra Association <\/a><\/strong>under the patronage of the Lombardy Region\u2019s Equality Councillor and with data collection support from ADHOR, AssoBirra and Unionbirrai.<\/p>\n\n\n\n<p>The survey involved 212 women, yielding a total of over 4,500 responses, and provides, for the first time, a detailed picture of women\u2019s presence in the beer supply chain. The participants work throughout Italy and represent a wide range of professional backgrounds: from craft breweries to large industrial groups, from distribution companies to hospitality venues. The most heavily represented areas are production, sales and marketing, events and hospitality, though there are also specialist roles in marketing, human resources, finance and procurement.<\/p>\n\n\n\n<p>The picture that emerges is that of a female presence that is anything but marginal: the respondents are predominantly aged between 35 and 54, have a high level of education and often boast significant professional experience. A substantial proportion have also invested in specialist training through courses for master brewers, beer sommeliers, beer tasters, sensory analysis and beer pouring.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Expertise as a response to prejudice<\/h2>\n\n\n\n<p>Technical training, in particular, is one of the cross-cutting themes that emerged from the survey. For many female professionals, in fact, acquiring specialist skills is a crucial step towards gaining credibility and respect in an environment that remains heavily male-dominated.<\/p>\n\n\n\n<p>However, it is in the area of gender barriers that the most significant issues come to the fore. Around one in two women say they have not encountered gender-related difficulties, whilst 40 per cent report specific obstacles. The main problem does not seem to be a lack of competence, but rather the difficulty in having their professional authority recognised. Several respondents report having to prove their worth more than their male colleagues in order to be taken seriously, particularly in dealings with clients and suppliers.<\/p>\n\n\n\n<p>Furthermore, stereotypes persist regarding the physical strength required to work in production and regarding motherhood, which is still perceived in some cases as a potential obstacle to professional continuity and career progression.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sexism and harassment: a problem that still persists<\/h2>\n\n\n\n<p>The survey also addressed the issue of inclusivity in the workplace. 55 per cent of those surveyed consider their working environment to be inclusive, but a significant proportion reported experiences of sexism, professional belittlement and harassment. 24.5 per cent say they have personally experienced such incidents, whilst 12.7 per cent say they have witnessed similar situations. In some cases, the consequences of reporting such incidents have been particularly severe, even leading to instances of workplace bullying.<\/p>\n\n\n\n<p>The picture, however, also shows signs of progress. In larger companies, there is a growing focus on preventing harassment and creating more inclusive workplaces. Among the tools mentioned is the UNI\/PdR 125:2022 Gender Equality Certification, which can help to shape company policies geared towards equity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Networking for change<\/h2>\n\n\n\n<p>Among the findings that emerged from the survey, networking plays a central role. Women\u2019s associations are seen as important tools for breaking down isolation, creating opportunities for discussion and mentoring, and fostering greater professional solidarity.<\/p>\n\n\n\n<p>However, according to the participants, change must also extend to communication. Women professionals are calling for a shift away from a narrative still tied to masculine codes and the objectification of the female body, in order to restore beer\u2019s status as a cultural and professional product.<\/p>\n\n\n\n<p>Alongside cultural change, the survey identifies a number of concrete actions: strengthening technical and scientific training; introducing company-wide programmes on unconscious bias; supporting STEM pathways; adopting tools such as gender equality certification; promoting pay equity; and monitoring the representation of women in leadership roles. The proposals also include measures to support parenthood, such as greater flexibility in working hours, remote working and more progressive parental leave arrangements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A sector that appeals to women<\/h2>\n\n\n\n<p>Despite the challenges highlighted, the overall assessment of professional experience in the sector remains positive. The world of beer is described as stimulating, creative and full of opportunities.<\/p>\n\n\n\n<p>It is precisely this point that the Le Donne della Birra Association intends to take as its starting point: not a dichotomy between men and women, but the desire to build a sector in which gender does not represent an obstacle to professional growth.<\/p>\n\n\n\n<p>\u00ab<em>This survey provides us with an important snapshot<\/em> &#8211; says <strong>Federica Felice, president of the Le Donne della Birra Association<\/strong> -. <em>We have met competent, well-trained, passionate women who are key players in every aspect of the brewing supply chain, but we have also gathered testimonies that show just how prevalent certain stereotypes still are. Our aim is to turn this snapshot into a tool for change: we want competence, professionalism and talent to be recognised in the world of beer regardless of gender. To this end, we will continue to promote training, dialogue and networking opportunities, involving women and men from across the entire sector<\/em>\u00bb.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The results of the survey will be presented during the 8th edition of the Filiera Birra conference on 15 October 2026, from 1.30 pm to 6.00 pm at the Palazzo della Cultura, Via Eritrea 21, Milan.<\/li>\n\n\n\n<li>On 23 November, Councillor Michela Cimatoribus will host a webinar organised by the EBCU (European Beer Consumers Union), during which the research findings will be presented (free registration via the website: https:\/\/www.ebcu.org\/webinars\/).<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Women who are well-educated, highly qualified and occupy key roles throughout the supply chain, yet who are still, in many cases, forced to contend with stereotypes, difficulties in having their professional expertise recognised, and sexist behaviour. This is the picture that emerges from the first national survey dedicated to women working in the Italian beer&hellip;<\/p>\n","protected":false},"author":3805,"featured_media":240883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20573,21116,20653],"tags":[22766],"tipologia":[],"coauthors":[16356],"class_list":["post-240885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beer-area","category-featured","category-imbottigliamento","tag-le-donne-della-birra"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Donne e birra: i risultati della prima indagine nazionale<\/title>\n<meta name=\"description\" content=\"Women who are well-educated, highly qualified and occupy key roles throughout the supply chain, yet who are still, in many 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