{"id":240705,"date":"2026-09-15T13:49:44","date_gmt":"2026-09-15T11:49:44","guid":{"rendered":"https:\/\/www.alimentibevande.it\/uncategorized\/disaronno-lancia-la-nuova-bottiglia\/"},"modified":"2026-09-15T13:58:55","modified_gmt":"2026-09-15T11:58:55","slug":"disaronno-launches-its-new-bottle","status":"publish","type":"post","link":"https:\/\/www.alimentibevande.it\/en\/imbottigliamento\/beverages\/disaronno-launches-its-new-bottle\/","title":{"rendered":"Disaronno launches its new bottle"},"content":{"rendered":"\n

Disaronno International<\/a><\/strong>, the spirits division of the Disaronno Group<\/a><\/strong>, unveils the new Disaronno bottle<\/strong> \u2014 one of the most recognizable icons in the spirits world and a symbol of Italy\u2019s most globally acclaimed liqueur.<\/p>\n\n\n\n

This new bottle represents a strategic refresh designed to meet the needs of the modern consumer<\/strong>. It reinforces the brand’s recognition in international markets and highlights the distinctive elements that have defined its identity for generations, integrating them into a renewed visual language that aligns with the brand’s evolution<\/strong>.<\/p>\n\n\n\n

The bottle\u2019s new visual identity is the result of a design, research, and development process <\/strong>carried out in collaboration with Robilant<\/strong>, marking the first identity update in over fifteen years.<\/p>\n\n\n\n

The project aims to preserve the signature elements <\/strong>that made the brand instantly recognizable while introducing a more contemporary, premium and aesthetic<\/strong> that reflects evolving global market trends and consumer expectations.<\/p>\n\n\n\n

Taller, lighter, and more luminous, the redesigned bottle retains key features such as its distinctive shape and iconic square cap. Notable new details include the embossed signature of Domenico Reina<\/strong> and a new “DD” monogram<\/strong> (Disaronno & Domenico Reina)\u2014a tribute to the founder and the vision that has shaped the brand over time. The color palette has also been updated to include a Renaissance-inspired light blue, blending heritage and modernity into a more vibrant, contemporary look.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Accompanying the launch of the bottle\u2019s new visual identity is the new \u201cThe Dolce Side of Life\u201d<\/strong> campaign, created by the agency 72andSunny. It is an invitation to celebrate the moments that enrich everyday life: impromptu aperitifs, authentic conversations, spontaneous toasts, and shared experiences with friends.<\/p>\n\n\n\n

Set to the tune of Ryan Paris\u2019s \u201cDolce Vita\u201d<\/strong>, the campaign draws inspiration from the timeless allure of the Italian dolce vita<\/strong><\/em>\u2014reimagined with a contemporary twist\u2014inviting people worldwide to rediscover life\u2019s sweeter side<\/strong>, defined by simple, authentic, and meaningful moments.<\/p>\n\n\n\n

\u201cWith this campaign, we wanted to pay tribute to the essence of Disaronno, reinterpreting it in a way that is authentic and relevant to today\u2019s consumers. At a time when people are increasingly seeking moments of genuine pleasure in their daily lives, \u2018The Dolce Side of Life\u2019 highlights the beauty of experiences that are authentic, simple, and accessible. Together with the bottle\u2019s new identity, this campaign marks a significant evolution for the brand \u2014 one that looks to the future while remaining firmly rooted in the heritage and values \u200b\u200bthat have always defined it,<\/em>\u201d says Luca Picotti, Global Chief Marketing Officer<\/strong>.<\/p>\n\n\n\n

Guido Chichierchia, Marketing & Trade Marketing Director for Italy<\/strong>, adds: \u201cGreat icons never stand still; they evolve to keep connecting with people. The new Disaronno bottle embodies this very journey. It arrives during a year of outstanding results\u2014marked by the success of \u2018Dolce Nights\u2019 and strong growth \u2014 and represents our way of looking to the future while celebrating the qualities that have always made the brand unique. It is a new expression of the very same identity that millions of consumers recognize and choose every day<\/em>\u201d.<\/p>\n\n\n\n

Indeed, the project comes during a particularly significant year marked by major strategic initiatives \u2014 including the acquisitions of Zedda Piras and Amaro Averna <\/strong>\u2014 that are helping to shape a new phase of growth for the organization as it looks to the future.<\/p>\n\n\n\n

The new bottle will be rolled out progressively in Italy and in Disaronno\u2019s key international markets<\/strong> \u2014 including the United States, the United Kingdom, the Netherlands, and Belgium \u2014 before launching in all other markets.<\/p>\n","protected":false},"excerpt":{"rendered":"

The initiative marks a new milestone in the development of the world’s most appreciated Italian liqueur and comes during a year of significant evolution for the Group, characterized by the acquisitions of Amaro Averna and Zedda Piras<\/p>\n","protected":false},"author":3836,"featured_media":240701,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20574,20653],"tags":[21768,22736,22028],"tipologia":[],"coauthors":[21320],"class_list":["post-240705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beverages","category-imbottigliamento","tag-disaronno-group","tag-disaronno-international","tag-spirits-2"],"acf":[],"yoast_head":"\nDisaronno launches its new bottle - Alimentibevande.it<\/title>\n<meta name=\"description\" content=\"The initiative marks a new and important milestone in the development of the most appreciated Italian liqueur 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