{"id":238909,"date":"2026-07-09T17:01:15","date_gmt":"2026-07-09T15:01:15","guid":{"rendered":"https:\/\/www.alimentibevande.it\/uncategorized\/chiusure-tethered-e-packaging-circolare-tra-sostenibilita-e-usabilita\/"},"modified":"2026-07-09T17:06:33","modified_gmt":"2026-07-09T15:06:33","slug":"tethered-closures-and-circular-packaging-between-sustainability-and-usability","status":"publish","type":"post","link":"https:\/\/www.alimentibevande.it\/en\/featured\/tethered-closures-and-circular-packaging-between-sustainability-and-usability\/","title":{"rendered":"Tethered closures and circular packaging: between sustainability and usability"},"content":{"rendered":"\n<p>Within the framework of new EU packaging regulations, <strong>Ahmad and colleagues&#8217; study<\/strong> analyzes how consumers perceive <strong>tethered closures<\/strong>, highlighting the delicate balance between <strong>sustainability <\/strong>and <strong>ease of use<\/strong>.<\/p>\n\n\n\n<p>Based on <strong>386 responses from the EU and UK<\/strong>, the research described indicates that <strong>sustainable attitudes and practices matter more than knowledge in determining perceptions<\/strong>. Specifically, the study shows that those with positive attitudes toward the environment (i.e., they believe in it, consider it important) and those who already have sustainable habits (e.g., recycle, make green choices) are much more likely to have a positive opinion of solutions such as tethered closures than those with only theoretical information. The former are more likely to accept sustainable measures even in the presence of minor inconveniences.<\/p>\n\n\n\n<p>From a design perspective, therefore, <strong>three priorities emerge: clear environmental communication on packaging, easier-to-use tethered closures, and simple and clear disposal instructions<\/strong>.<\/p>\n\n\n\n<p><strong>In short<\/strong>, the success of circular packaging in beverages does not depend only on technology, but on a user-friendly design supported by effective communication.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Riferimenti bibliografici<\/strong>: Ahmad, Q., Ahmad, A. &amp; Arman, H. <em>Usability and Sustainability in Circular Packaging Design: Consumer Perceptions of Tethered Closures Under EU Regulation.&nbsp;<\/em>Circ.Econ.Sust.6, 173 (2026).<em> <\/em><a href=\"https:\/\/doi.org\/10.1007\/s43615-026-00935-x\"><em>https:\/\/doi.org\/10.1007\/s43615-026-00935-x<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The consumer accepts \u201cgreen\u201d, but only if it remains practical to use<\/p>\n","protected":false},"author":3836,"featured_media":238910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21116,20580,20579],"tags":[22301,22171,22303],"tipologia":[],"coauthors":[16423],"class_list":["post-238909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-scientific-studies","category-sustainability","tag-chiusure-tethered","tag-sustainability","tag-usability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tethered closures and circular packaging: 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