{"id":238828,"date":"2026-07-09T11:10:30","date_gmt":"2026-07-09T09:10:30","guid":{"rendered":"https:\/\/www.alimentibevande.it\/uncategorized\/estate-2026-itrend-che-stanno-cambiando-il-modo-di-bere-vino\/"},"modified":"2026-07-09T11:19:57","modified_gmt":"2026-07-09T09:19:57","slug":"summer-2026-the-trends-changing-the-way-we-drink-wine","status":"publish","type":"post","link":"https:\/\/www.alimentibevande.it\/en\/imbottigliamento\/beverages\/summer-2026-the-trends-changing-the-way-we-drink-wine\/","title":{"rendered":"Summer 2026: the trends changing the way we drink wine"},"content":{"rendered":"\n

Summer 2026 confirms a new way of experiencing wine: more Mediterranean, lighter, experiential, and contemporary<\/strong>. This is reflected in the trends emerging from the international press and leading industry observers, which portray consumers increasingly attentive to well-being, conviviality, and lifestyle.<\/p>\n\n\n\n

Fantini Wines<\/a><\/strong>, an Abruzzo-based wine group and leading exporter in Southern Italy, interprets these changes with a selection of labels that embody the season’s five trends.<\/p>\n\n\n\n

Summer speaks “Mediterranean”: Vermentino is the white wine of the moment<\/h2>\n\n\n\n

In the United States, Vermentino has been indicated by numerous lifestyle publications as one of the symbolic white wines of summer: fresh, tasty, aromatic and perfect for seafood cuisine. A trend that confirms the growing international interest in Mediterranean whites, capable of describing the territory with immediacy.<\/p>\n\n\n\n

Fantini Wines interprets this trend with Saragat Vermentino IGP<\/strong>, now one of the group’s bestsellers in large-scale retail outlets. After a brief maceration on the skins, it is vinified in the absence of oxygen and with temperature-controlled fermentation, preserving the aromatic heritage of the grape variety. In the glass, it appears a bright straw yellow with greenish highlights; on the nose, rosemary, elderflower, white and yellow fruit, and notes of lychee emerge, while on the palate, it is fresh and savory, ideal for summer.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Zero sugar, maximum pleasure: well-being becomes gourmand<\/h2>\n\n\n\n

New generations are changing their relationship with wine. Conscious drinking is growing, zebra striping\u2014the alternating between alcoholic and non-alcoholic beverages at the same time\u2014is becoming more popular, and interest in wines with a lighter profile and zero residual sugar is growing.<\/p>\n\n\n\n

Fantini Wines embraces this evolution with its Calalenta line<\/strong>, which has become a benchmark in the contemporary ros\u00e9 segment. Its personality stems from meticulous workmanship: manual harvesting, immediate chilling of the grapes, and maximum attention to color extraction, without resorting to oenological additives for clarification. Alongside the ros\u00e9, Calalenta Pecorino Terre d’Abruzzo IGT completes the summer offering with a fresh and vibrant profile, characterized by hints of pear, apricot, and lime, an enveloping palate, and a long, aromatic finish.<\/p>\n\n\n\n

From DOC wine to “wine to enjoy”: the occasion matters more than the denomination<\/h2>\n\n\n\n

The international press increasingly focuses on wine through moments of consumption rather than through appellations. People talk about “beach wine,” “pool wine,” “brunch wine,” or “sunset wine”: wines designed to accompany experiences, even more than regions.
To interpret this new concept of conviviality, Fantini Wines offers Zolla Bianco di Puglia <\/strong>and Zolla Rosato Puglia IGT<\/strong>, both sharing a practical and contemporary approach: the glass stopper, which allows for easy opening and closing without a corkscrew. An ideal solution for picnics, days on the beach, outdoor aperitifs, and vacations, where practicality and quality can coexist. Both wines create a wonderful combination of freshness, flavors, and minerality.<\/p>\n\n\n\n

Wine tourism remains the protagonist: wine is experienced, not just tasted<\/h2>\n\n\n\n

Wine tourism continues to grow and remains one of the most dynamic trends in the industry. More and more consumers are choosing to visit wineries, stay among the vineyards, and transform a tasting into a travel experience.<\/p>\n\n\n\n

This is where Borgo Baccile<\/strong>, Fantini Wines’ winery resort in the heart of Abruzzo, fits in. A stay here becomes a journey through the region, its wines, local cuisine, and landscape. It’s a way to experience wine firsthand in the places where it originates, enjoying an authentic experience that goes beyond just a glass of wine.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Wine also conquers the eyes: design becomes part of the experience<\/h2>\n\n\n\n

In the age of social media, even the bottle’s aesthetics contribute to a wine’s success. Refined labels, distinctive packaging, and a strong visual identity transform wine into a design object, capable of expressing a world even before tasting.<\/p>\n\n\n\n

Fantini Wines interprets this trend with visually striking labels like Don Camillo Ros\u00e9\u2014the rose gold bottle is perfect for capturing the spotlight at summer dinners, designed for consumers seeking authenticity but also a recognizable style.<\/p>\n\n\n\n

“Summer 2026 heralds an increasingly Mediterranean, light, experiential, and contemporary wine. People drink with greater awareness, choose based on the occasion, experience it through places, and even share it on social media. Fantini Wines is embracing this transformation with a product that combines innovation, local tradition, and accessibility, interpreting the new consumer trends without sacrificing quality,” says Giulia Sciotti, marketing manager of Fantini Wines<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

From Vermentino conquering the United States to zero-sugar wines, through increasingly popular wine tourism and the search for Instagrammable bottles: summer 2026 confirms a new idea of \u200b\u200bconsumption: more free, experiential, and contemporary. Fantini Wines interprets these trends with a selection of bottles designed for a public increasingly attentive to taste, lifestyle, and conviviality<\/p>\n","protected":false},"author":3836,"featured_media":238822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20574,20653],"tags":[21606,21311,22278,20723,21695],"tipologia":[],"coauthors":[21320],"class_list":["post-238828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beverages","category-imbottigliamento","tag-fantini-wines","tag-tendenze","tag-trends","tag-vino","tag-wine"],"acf":[],"yoast_head":"\nSummer 2026: the trends changing the way we drink wine - Alimentibevande.it<\/title>\n<meta name=\"description\" content=\"Fantini Wines interprets these trends with a selection of bottles designed for an audience attentive to taste, lifestyle and conviviality\" \/>\n<meta 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