{"id":238284,"date":"2026-06-17T10:04:43","date_gmt":"2026-06-17T08:04:43","guid":{"rendered":"https:\/\/www.alimentibevande.it\/uncategorized\/spirits-export-a-17-miliardi\/"},"modified":"2026-06-17T10:15:51","modified_gmt":"2026-06-17T08:15:51","slug":"spirits-export-a-1-7-billion","status":"publish","type":"post","link":"https:\/\/www.alimentibevande.it\/en\/featured\/spirits-export-a-1-7-billion\/","title":{"rendered":"Spirits: export a 1.7 billion"},"content":{"rendered":"\n

The spirits market is going through a particularly complex phase, characterised by new consumption trends, weak domestic demand, and geopolitical and trade tensions that continue to generate uncertainty on international markets. In this context, despite the slowdown in world trade, Italian spirits confirm a strong international vocation with exports that reached 1.7 billion euros in 2025<\/strong>, up 33.7% compared to 2019<\/strong> but down 5% compared to 2024<\/strong>. In an increasingly competitive scenario, there is a need to focus on the geographical diversification of exports and on product innovation<\/strong>, identifying new consumption trends and strengthening the presence in markets with the greatest growth potential. This is what emerges from the studies carried out by Nomisma<\/strong> and the Format Research Spirits Observatory<\/strong>, presented yesterday at the 80th Annual Meeting of AssoDistil.<\/strong><\/p>\n\n\n\n

The economic scenario shows elements of fragility with restrained growth in consumption by Italian households, strongly influenced by the increase in compulsory expenditure and energy costs. In fact, more and more consumers are adopting cautious and selective behaviours, favouring informed and quality-oriented purchases. Despite this, companies in the sector are showing good resilience<\/strong>: according to the Format Research Spirits Observatory, the economic indicators of companies in the sector continue to be above the national average, confirming substantial stability in the outlook for 2026 as well.<\/p>\n\n\n\n

In Italy, the decline in the consumption of spirits continues, but the way they are consumed is changing <\/h2>\n\n\n\n

In 2025, the consumption of spirits in Italy stood at around 125 million litres, a decrease of 10% compared to 2019<\/strong>. Liqueurs are the most important category in the domestic market, accounting for 52% of total consumption<\/strong>, followed by rum (11%), grappa (10%), vodka (8%) and gin (7%).<\/p>\n\n\n\n

However, the reduction in volumes does not mean a decline in interest in the sector. Italians continue to consume Spirits, but in a different way than in the past, with the “better, not more” paradigm taking hold: 52% say they go out less for lunches and dinners away from home, but when they do, they choose higher-quality experiences.<\/p>\n\n\n\n

At the same time, certain trends are gaining strength and transforming the market: there is growing interest in mixology<\/strong>, both in bars and at home: 80% of consumers who go to bars prefer to consume spirits in mixed form, a share that also stands at 52% for home consumption. The expansion of spirit-based Ready To Drink products also continues, reaching 22.4 million litres consumed<\/strong> in 2025, a 52% increase compared to 2019<\/strong>. New attitudes towards well-being and moderation are also emerging: 15% of Italians<\/strong> say they are interested in consuming or trying low-alcohol spirits, a sign of a market in constant evolution.<\/p>\n\n\n\n

Exports: world trade is slowing down, but Italy is holding up better than its main competitors <\/h2>\n\n\n\n

2025 also marked a slowdown on the international front. After years of sustained growth, global spirits trade contracted across most major exporting countries. Against this backdrop, Italy <\/strong>demonstrated greater resilience <\/strong>compared to its main international competitors: compared to the 5% decline recorded by Italy, France (-11%), the United States (-11%), and Mexico (-17%) suffered significantly more severe declines.<\/p>\n\n\n\n

However, concerns remain regarding evolving international trade policies and geopolitical tensions, making geographical export diversification increasingly strategic. While in 2019, the top three destination markets accounted for 43% of the total value of Italian spirits exports<\/strong>, in 2025 the share of other markets rose to 60%, a sign of a gradual opening to new destinations.<\/p>\n\n\n\n

Among the countries that have recorded the best performances since 2019 are Poland (+227%), Croatia (+150%), China (+129%), Romania (+116%), Sweden (+111%), Ireland (+107%), and Japan (+100%)<\/strong>, confirming the opportunities offered by emerging markets with high growth potential. The prospects offered by the Mercosur region also deserve particular attention, a market with ample room for development for Italian spirits.<\/p>\n\n\n\n

The drive toward innovation <\/strong>and internationalization <\/strong>is also clearly evident in business expectations<\/strong>. According to Format Research, over 75% of companies are confident about the next five years<\/strong>. 32.2%<\/strong> identify new products<\/strong> as the main growth direction, while 30%<\/strong> are focusing on opening up to new markets as a key prerequisite for embarking on a new expansion cycle<\/strong>. There is also growing attention to digitalization, process automation, and sustainability, which are considered increasingly important levers for strengthening business competitiveness in the medium to long term.<\/p>\n\n\n\n

\u201cThe phase that the sector is going through requires strategic vision and policies capable of supporting the competitiveness of our companies. Italian spirits represent an economic, productive and cultural heritage<\/strong> that continues to be appreciated around the world,<\/em> “says Antonio Emaldi, President of AssoDistil<\/strong>. \u201cThe data confirms that companies continue to invest, innovate and look to the future with confidence<\/strong>, despite a complex international environment<\/strong>. Today, more than ever, it is necessary to support the sector in the challenges posed by changing consumption patterns, new regulations and the instability of international markets. At the same time, we must seize the opportunities offered by product innovation, mixology, low-alcohol options and the opening up to new foreign markets. Quality, innovation and the promotion of our iconic products remain the fundamental levers for supporting the growth of the sector and strengthening the role of Made in Italy in the world,” he <\/em>concludes.<\/p>\n\n\n\n

The analysis conducted by Nomisma highlights how the contraction in volumes on the domestic market does not coincide with consumer disinterest, but with a transformation in consumption patterns. Italians are not stopping consuming spirits, but they are changing the way they do it: opportunities to go out are decreasing due to a complex macroeconomic environment, but they expect significantly higher quality when they frequent bars and restaurants, interest in ready-to-drinks and NOLOs is growing, and the mixology phenomenon continues to expand (even at home). This same evolution is also reflected internationally: in a year of widespread slowdown in the global spirits trade, Italian exports fell by only 5% compared to double-digit declines in major competitors like France, confirming the excellent reputation of Made in Italy products. In this scenario, the key to the future lies in geographical diversification<\/strong>: the fact that the weight of the top three markets has decreased over the past few years demonstrates how Italian companies are successfully tapping into new markets, from Europe from the East to Asia<\/strong>\u201d, declares Emanuele Di Faustino, Head of Industry & Retail at Nomisma<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Italy is holding up better than its competitors (-5%) despite the slowdown in global trade. Assodistil: “Growth requires innovation, diversification, and openness to new markets”<\/p>\n","protected":false},"author":3836,"featured_media":238282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20574,21116,20653],"tags":[20720,22028],"tipologia":[],"coauthors":[21320],"class_list":["post-238284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beverages","category-featured","category-imbottigliamento","tag-export","tag-spirits-2"],"acf":[],"yoast_head":"\nSpirits: export a 1.7 billion - Alimentibevande.it<\/title>\n<meta name=\"description\" content=\"Italy is holding up better than its competitors despite the slowdown in world trade\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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