{"id":237064,"date":"2026-05-06T11:00:54","date_gmt":"2026-05-06T09:00:54","guid":{"rendered":"https:\/\/www.alimentibevande.it\/uncategorized\/pp-promotion-quando-il-packaging-racconta-il-vino\/"},"modified":"2026-05-06T11:10:40","modified_gmt":"2026-05-06T09:10:40","slug":"pp-promotion-from-glass-to-brand","status":"publish","type":"post","link":"https:\/\/www.alimentibevande.it\/en\/imbottigliamento\/pp-promotion-from-glass-to-brand\/","title":{"rendered":"P&amp;P Promotion: from glass to brand"},"content":{"rendered":"\n<p>In the wine and spirits industry, the bottle has become a true marketing tool. Today, shape, color and finish play a decisive role in communicating a brand\u2019s positioning, especially in the premium segment, where packaging is an integral part of the product experience.<\/p>\n\n\n\n<p>For more than 35 years, <strong><a href=\"https:\/\/www.pppromotion.it\/en\/\">P&amp;P Promotion<\/a><\/strong> has specialized in the <strong>decoration of glass bottles<\/strong>, developing solutions capable of transforming a neutral container into a distinctive and recognizable element.<\/p>\n\n\n\n<p>The company has built its growth on <strong>production quality<\/strong>, <strong>technological innovation<\/strong> and a strong commitment to <strong>research and development<\/strong>. In recent years, this focus on R&amp;D has led to significant results in the field of <strong>textured surfaces<\/strong> and <strong>sensory finishes<\/strong>. New techniques allow the creation of increasingly refined embossed effects, soft-to-the-touch surfaces and soft-touch coatings that invite interaction. These developments are combined with <strong>innovative color solutions<\/strong> and proprietary technologies, including patented processes for coloring bottles using colored glass powders, capable of creating depth and unique visual effects.<\/p>\n\n\n\n<p>P&amp;P Promotion collaborates with <strong>wineries <\/strong>and <strong>brands <\/strong>across different market segments, from premium projects to larger production runs, developing customized solutions that help turn packaging into a strategic tool for product enhancement.<\/p>\n\n\n\n<p>To showcase this technological and creative evolution, the company will present its <strong>new website<\/strong> at Vinitaly, a platform designed to highlight projects, innovations and the many applications of glass decoration, while continuing its growth path with a strong presence in Italy and an increasing focus on international markets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For over 35 years, P&#038;P Promotion has specialised in the decoration of glass bottles, developing solutions that transform a plain container into a distinctive and recognisable item<\/p>\n","protected":false},"author":3836,"featured_media":237061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20653,20575],"tags":[21680,20758,20941],"tipologia":[],"coauthors":[16356],"class_list":["post-237064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imbottigliamento","category-industrial-plants","tag-decoration","tag-glass-bottles","tag-pp-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>P&amp;P Promotion: from glass to brand - Alimentibevande.it<\/title>\n<meta name=\"description\" content=\"P&amp;P Promotion develops solutions that transform a plain container into a 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