{"id":235642,"date":"2026-04-01T09:34:41","date_gmt":"2026-04-01T07:34:41","guid":{"rendered":"https:\/\/www.alimentibevande.it\/uncategorized\/la-tradizione-in-etichetta-vale-34-miliardi\/"},"modified":"2026-04-01T09:43:39","modified_gmt":"2026-04-01T07:43:39","slug":"tradition-on-the-label-is-worth-e-3-4-billion","status":"publish","type":"post","link":"https:\/\/www.alimentibevande.it\/en\/featured\/tradition-on-the-label-is-worth-e-3-4-billion\/","title":{"rendered":"Tradition on the label is worth \u20ac 3.4 billion"},"content":{"rendered":"\n<p><a href=\"https:\/\/servizi.gs1it.org\/osservatori\/osservatorio-immagino-18\/?utm_source=ufficio-stampa&amp;utm_medium=email&amp;utm_campaign=OI-18&amp;utm_content=oi-18\"><strong>The latest edition of GS1 Italy\u2019s Osservatorio Immagino<\/strong><\/a> devoted its in-depth report to food products whose labels refer to one or more of the following three characteristics: <strong>respect for tradition in the product formulation<\/strong>, with indications such as \u2018regional\u2019; <strong>artisanal production methods<\/strong>, with claims such as \u2018bronze-drawn\u2019; and a <strong>guarantee of comprehensive quality controls,<\/strong> for example by mentioning the \u2018supply chain\u2019.<\/p>\n\n\n\n<p>The study conducted by the Immagino Observatory identified <strong>6,685 products<\/strong> sold in supermarkets, hypermarkets and self-service stores that feature at least one of the <strong>14 claims <\/strong>relating to these three characteristics on their labels. In the year ending June 2025, this basket <strong>of products generated sales of approximately \u20ac 3.4 billion<\/strong>, accounting for almost <strong>7.0% <\/strong>of the total food sales recorded, and saw a <strong>3.8% <\/strong>increase in turnover and a <strong>3.1% <\/strong>increase in volume, driven by a rise in supply and demand of <strong>1.5<\/strong> and <strong>2.2 percentage points<\/strong>, respectively.<\/p>\n\n\n\n<p>There are four top-performing claims: the most widespread (2,790 products) is <strong>\u2018supply chain\u2019<\/strong>, which increased by <strong>1.8%<\/strong> in volume and <strong>2.6%<\/strong> in value over 12 months, generating a total turnover of almost <strong>\u20ac 2 billion<\/strong>; the most dynamic is <strong>\u2018local\u2019<\/strong>, which over 12 months achieved a <strong>18.0% increase<\/strong> in volume and a <strong>19.1% increase<\/strong> in value, reaching <strong>\u20ac 57 million in<\/strong> sell-out generated by the sales of 71 products; <strong>\u2018artisanal\u2019<\/strong>, featured on 794 products, also performed well, growing by <strong>15.5%<\/strong> in value and<strong>\u00a015.8% <\/strong>in volume over 12 months, generating a total turnover of <strong>\u20ac 184 million<\/strong>, while the 332 products bearing the <strong>\u2018handmade\u2019<\/strong> claim on their packaging generated a turnover of <strong>\u20ac 194 million<\/strong>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>We often hear about food innovation, but how much does tradition matter when Italians are making purchasing decisions? The answer comes from the latest edition of GS1 Italy\u2019s Osservatorio Immagino, which has devoted its in-depth report to food products whose labels highlight respect for tradition in their formulation, artisanal production methods and a guarantee of comprehensive quality controls<\/p>\n","protected":false},"author":3836,"featured_media":235640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21116],"tags":[21312],"tipologia":[],"coauthors":[20589],"class_list":["post-235642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","tag-trend"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tradition on the label is worth \u20ac 3.4 billion - Alimentibevande.it<\/title>\n<meta name=\"description\" content=\"How much does tradition influence Italians\u2019 purchasing decisions? 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