{"id":234160,"date":"2026-02-18T09:59:02","date_gmt":"2026-02-18T08:59:02","guid":{"rendered":"https:\/\/www.alimentibevande.it\/sponsored-contents\/consumi-litalianita-in-etichetta-vale-135-miliardi-di-euro\/"},"modified":"2026-02-18T10:13:12","modified_gmt":"2026-02-18T09:13:12","slug":"consumption-italianness-on-the-label-is-worth-13-5-billion-euros","status":"publish","type":"post","link":"https:\/\/www.alimentibevande.it\/en\/featured\/consumption-italianness-on-the-label-is-worth-13-5-billion-euros\/","title":{"rendered":"Consumption, Italianness on the label is worth 13.5 billion euros"},"content":{"rendered":"\n<p>Products that reference the concept of <strong>Italianness <\/strong>on the label are confirmed as the protagonists of the shopping basket analysed by the <strong><a href=\"https:\/\/servizi.gs1it.org\/osservatori\/osservatorio-immagino-18\/?utm_source=ufficio-stampa&amp;utm_medium=email&amp;utm_campaign=OI-18&amp;utm_content=oi-18\">eighteenth edition (2025.2) of the Immagino Observatory<\/a><\/strong>, of which they represent <strong>27.9%<\/strong> of the total both in terms of number of references and turnover. It is a basket composed of <strong>28.494 <\/strong>references, which from June 2024 to June 2025 increased turnover by <strong>+1.9%<\/strong>, reaching almost <strong>13.5 billion<\/strong> euros, against a marginal increase in volumes (<strong>+0.1%<\/strong>).<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><a href=\"https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/02\/Osservatorio_Immagino_-2025_2_italianita.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/02\/Osservatorio_Immagino_-2025_2_italianita-1024x576.png\" alt=\"\" class=\"wp-image-234151\" style=\"width:540px;height:auto\" srcset=\"https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/02\/Osservatorio_Immagino_-2025_2_italianita-1024x576.png 1024w, https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/02\/Osservatorio_Immagino_-2025_2_italianita-300x169.png 300w, https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/02\/Osservatorio_Immagino_-2025_2_italianita-768x432.png 768w, https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/02\/Osservatorio_Immagino_-2025_2_italianita-1536x864.png 1536w, https:\/\/static.tecnichenuove.it\/alimentibevande\/2026\/02\/Osservatorio_Immagino_-2025_2_italianita.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>The best performance was that of the products marked with the <strong>PDO <\/strong>(Protected Designation of Origin) mark.\u00a0\u200b\u200bThere were <strong>1.518 <\/strong>items, <strong>up 5.6%<\/strong> in volume and <strong>9.4%<\/strong> in value, with sales exceeding <strong>960 million <\/strong>euros.\u00a0\u200b\u200bThe increase in the basket of<strong> 2.340 PGI <\/strong>(Protected Geographical Indication) products was more modest, with sales of almost<strong> 562 million <\/strong>euros, <strong>up 1.2%<\/strong> in value and <strong>0.8%<\/strong> in volume. <\/p>\n\n\n\n<p>The Immagino Observatory also offers a focus on products whose labels claim to be inspired by the <strong>gastronomic traditions<\/strong> of Italy&#8217;s major cities, with indications such as &#8220;<strong>Bologna\/Bolognese<\/strong>&#8220;, &#8220;<strong>Genoa\/Genoese<\/strong>&#8220;, &#8220;<strong>Rome\/Roman<\/strong>&#8221; and &#8220;<strong>Naples\/Neapolitan<\/strong>.&#8221; These <strong>1.569 products<\/strong> recorded a slight decline in volume (<strong>-0.8%<\/strong>), but grew by <strong>3.2%<\/strong> in value, exceeding <strong>\u20ac<\/strong> <strong>659 million<\/strong>.<\/p>\n\n\n\n<p>Completing the Italian basket are products with a reference to their region of origin: this appears on the labels of <strong>11.049<\/strong> products, representing <strong>10.8%<\/strong> of those monitored by the Immagino Observatory and &#8220;worth&#8221; over <strong>\u20ac 3.5<\/strong> billion in sales (<strong>+1.8%<\/strong>). Of Italy&#8217;s 20 regions, <strong>Trentino-Alto Adige<\/strong> is the largest in terms of sales value, with over <strong>\u20ac 468 million<\/strong> and a positive annual trend (<strong>+3.2%<\/strong> in value and +<strong>2.5%<\/strong> in volume). The best-performing region, however, is <strong>Puglia<\/strong>, thanks to growth of <strong>+11.4%<\/strong> in value and <strong>+10.5%<\/strong> in volume.<\/p>\n\n\n\n<p>The Immagino Observatory is a biannual study that analyzes Italians&#8217; consumer habits, cross-referencing information on consumer product labels digitized by GS1 Italy Servizi&#8217;s Immagino service with NielsenIQ surveys on sales in supermarkets, hypermarkets, and self-service outlets in Italy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The basket of food products that recall the concept of Italianness on the label is the first in terms of incidence<\/p>\n","protected":false},"author":3836,"featured_media":234161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21116],"tags":[20877,20881,20878,20883,20879,20882,20880],"tipologia":[],"coauthors":[20589],"class_list":["post-234160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","tag-consumi","tag-consumption","tag-etichette-alimentari","tag-food-labels","tag-italianita","tag-italianness","tag-osservatorio-immagino"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumption, Italianness on the label is worth 13.5 billion euros - Alimentibevande.it<\/title>\n<meta name=\"description\" content=\"The basket of food products that recall the concept of Italianness on the label is the first in terms of incidence\" 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