{"id":233413,"date":"2026-02-02T10:30:59","date_gmt":"2026-02-02T09:30:59","guid":{"rendered":"https:\/\/www.alimentibevande.it\/sponsored-contents\/packaging-friol-lancia-un-look-piu-moderno-e-distintivo\/"},"modified":"2026-02-02T12:18:24","modified_gmt":"2026-02-02T11:18:24","slug":"packaging-friol-launches-a-more-modern-and-distinctive-look","status":"publish","type":"post","link":"https:\/\/www.alimentibevande.it\/en\/imbottigliamento\/packaging-friol-launches-a-more-modern-and-distinctive-look\/","title":{"rendered":"Packaging: Friol launches a more modern and distinctive look"},"content":{"rendered":"\n

Friol<\/strong>, a well-known brand of frying oil<\/strong> produced by Deoleo<\/strong><\/a>, has revamped its packaging <\/strong>with the aim of presenting a new, more modern and striking visual identity<\/strong> to consolidate its expertise as a specialist in the world of frying oils.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u2018The new image,\u2019 summarises the brand in a statement, “highlights the benefits <\/strong>of the product and the advantages of the formula<\/strong>, increasing shelf visibility <\/strong>and brand recognition<\/strong>. At the same time, it supports Friol’s premium positioning<\/strong>, making the perception of quality, performance and expertise<\/strong>, which have always been the pillars of the brand, more evident. The restyling does not break with the brand’s historical identity and colours<\/strong>, focusing instead on graphics and messaging to make the brand promise immediate and distinctive.”<\/p>\n\n\n\n

The relaunch project stems from the results of the Ipsos Fast Fact<\/a> \u2018Consumer Test Seeds\u2019 survey<\/strong>, conducted in April 2025, which revealed that when consumers choose an oil for frying, the key factors are crispy, non-greasy frying results, the absence of unpleasant odours and a high smoke point.<\/p>\n\n\n\n

Going into more detail about the restyling project, Friol reaffirms its role as Italy’s number one brand for frying, communicating value, reliability and experience. The iconic logo <\/strong>has also been given a more modern look and the product visuals <\/strong>have been updated, giving the prawn and chips a more contemporary and appetising graphic design, reinforcing the promise of high frying performance. Two of the characteristics that guide consumers’ purchasing decisions, according to Ipsos research, have also been highlighted: \u201cSmoke point 230\u00b0<\/strong>\u201d and \u201cFrying without unpleasant odours<\/strong>\u201d.<\/p>\n\n\n\n

Even the back of the bottle<\/strong> becomes an integral part of the storytelling, providing detailed information on benefits<\/strong>, methods of use<\/strong> and expertise<\/strong>, to guide consumers in their choice and user experience.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The new pack highlights the brand’s expertise, performance and iconic status, supporting its premium positioning<\/p>\n","protected":false},"author":3836,"featured_media":233414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20653,20654],"tags":[20670,20672,20696],"tipologia":[],"coauthors":[20589],"class_list":["post-233413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imbottigliamento","category-oil-and-vinegar","tag-friol","tag-oil","tag-packaging"],"acf":[],"yoast_head":"\nPackaging: Friol launches a more modern and distinctive look - Alimentibevande.it<\/title>\n<meta name=\"description\" content=\"The new pack highlights the brand's expertise, performance and iconic status, supporting its premium positioning\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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